Advertising Standards Canada (ASC) will be hosting two upcoming seminars on privacy in Toronto and Montreal entitled “The Truth About Privacy: Canada and Beyond”. According to the ASC, the seminars are based on a recent McCann study on how Canadian and worldwide consumers think about privacy.
From the ASC:
“In a transparent world where virtually all aspects of our lives have become digitized, the question of personal privacy keeps arising. What do consumers really think about privacy? To find out, McCann Truth Central asked over 6,000 people worldwide what privacy means to them. With ASC’s support, McCann has now extended its research to include 1,000 Canadians. In this ground-breaking study, McCann probed many areas, including: where do people draw the line between public and private information?; when do consumers feel their privacy has been violated?; what motivates consumers to share their data?; how do Canadian perceptions of privacy stack up against the rest of the world?; how can advertisers manage data as an opportunity and not a risk? Join us as Laura Simpson and David Tucker from McCann Truth Central, McCann’s global thought leadership unit, share the extraordinary insights gleaned from this important study. ASC will also provide an update on our industry’s new self-regulatory framework for online behavioural advertising and the launch of the Digital Advertising Association of Canada.”
For more and registration information see: The Truth About Privacy
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