Our advertising and marketing clients often seek efficient and cost-effective ways to comply with Canadian federal anti-spam legislation (CASL), while achieving their electronic marketing goals.
Key CASL compliance objectives commonly include how to collect express consents to send commercial electronic messages (CEMs), documenting existing express consents, complying with CASL’s rules to send existing customers or others that inquire about a product/service e-mails, collecting e-mails online to comply with CASL’s “conspicuous publication” category of implied consent and complying with the different B2B categories of implied consent and exemptions.
As such, in addition to our legal services, we offer lawyer-prepared CASL precedents and checklists that identify key consent, disclosure and other requirements for electronic marketing to Canadians and provide checklists and templates to comply with CASL.
Our compliance precedents and checklists are an excellent way to mitigate risk and avoid common CASL-related issues, including relating to express consent requests (including on behalf of third parties), sender identification information for CEMs, CASL-compliant unsubscribe mechanisms, business related exemptions and types of implied consent and documenting consent and scrubbing distribution lists.
We also offer a template CASL corporate compliance program based on the Canadian CRTC’s CASL compliance program recommendations.
Each of our Canadian CASL precedents and checklists includes practical overviews of each of the relevant requirements, compliance checklists and guidance on how to use our precedents and templates to comply with CASL.
Our checklists and precedents are Word version documents with PayPal checkout and credit card payment options.
The following are the CASL (Canadian anti-spam law) precedents and checklists that we offer:
- Checklists & Precedents: Express Consent Requests & Consent for Third Parties
- Checklists & Precedents: Sender Identification Information & Unsubscribe Mechanism
- Checklists & Precedents: Common Business-related Exemptions & Implied Consent
- Checklist & Precedents: Documenting Consent & Scrubbing Mailing Lists
- CASL Corporate Compliance Program
For more information and to order, see: Canadian CASL (Anti-Spam Law) Forms.
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SERVICES AND CONTACT
We are a Toronto based Canadian competition and advertising law firm that helps clients in Toronto, Canada and the United States practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
Our Canadian advertising/marketing law services include advice in relation to anti-spam legislation (CASL), Competition Bureau complaints, the general misleading advertising provisions of the federal Competition Act, Internet, new media and social media advertising and marketing, promotional contests (sweepstakes) and sales and promotions. We also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
For more information about our services, see: services
To contact us about a potential legal matter, see: contact
For more information about our firm, visit our website: Competitionlawyer.ca
