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Category Archives: Advertising Law
The Competition Bureau’s 2021 Fraud Prevention Month Priorities
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, … Read the rest of this entry »
Canadian Skill Trip (Destination) Contest Rules Precedent
Are you planning to run a trip/destination contest/sweepstakes in Canada (i.e., destination marketing contest) and select winners based on some type of skill, such as a photo, essay or other competition? Trip/destination contests are a very popular way for local and international governments to promote … Read the rest of this entry »
Winner Release Forms Precedents for Canadian Trip and Destination Contests
Are you planning to run a trip (i.e., destination) contest open to Canadians and need winner release forms for the winner, companion and any minors? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including Winner Releases For Trip Contests (Winner & Guest … Read the rest of this entry »
New Competition Bureau Guidance for Performance Claims and Influencer Marketing In Canada
Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses new Competition Bureau guidance in relation to performance claims under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The update includes a general overview of the … Read the rest of this entry »
Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada
Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … Read the rest of this entry »
Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again
During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests. In this regard, I have acted for several countries assisting them with their destination marketing related promotions. My new Canadian Lawyer column … Read the rest of this entry »
