Category Archives: Advertising Law

New Competition Bureau Guidance on Drip Pricing Advertising Claims

On April 17, 2023 the Competition Bureau (Bureau) published a new edition of its Deceptive Marketing Practices Digest (Volume 6) (Marketing Digest). The Bureau’s new Marketing Digest discusses three Canadian advertising/marketing related topics: the use of scarcity cues (i.e., claims that an offering has limited availability), … Read the rest of this entry »

Competition Bureau Publishes Sweeping Recommendations for Canadian Competition Law Reform

Practical Law Canada Competition, of which I am Lawyer Editor, has published a new Legal Update that discusses the Competition Bureau’s sweeping submission to the Canadian government in response to the government’s public consultation on amendments to the Competition Act. Below is an excerpt with … Read the rest of this entry »

Common CASL (Canadian Anti-spam Law) Compliance Errors: Relying on Old Aggregated Marketing Lists

CASL (FEDERAL ANTI-SPAM LAW) COMPLIANCE PRECEDENTS AND CHECKLISTS Do you need CASL precedents or checklists to comply with Canadian anti-spam law? In addition to our legal services, we offer lawyer-prepared CASL compliance precedents and checklists that identify key consent, disclosure and other requirements to send … Read the rest of this entry »

Canadian Competition Bureau Updates Guidance on Competition Law Compliance Programs

On March 15, 2023, Canada’s federal Competition Bureau (Bureau) launched a new competition law Compliance Portal (see: Consultation on new Compliance Portal). In making its announcement, the Bureau said that it launched its new Compliance Portal to help businesses stay on the right side of … Read the rest of this entry »

Tim Hortons Manages Public Relations After Prize Notification Glitch in Roll Up To Win Contest

On March 8, 2023, Toronto’s CityNews reported that some entrants into Tim Hortons (Tim’s) iconic Canadian Roll Up To Win contest were notified via Tim’s app that they had won a $10,000 American Express pre-paid card, when the notification was the result of a technical … Read the rest of this entry »

Running “Closed Loop” (Non-Public or Internal Company) Promotional Contests/Sweepstakes in Canada

A promotional contest law question we commonly receive is whether Canadian contest/sweepstakes laws  apply if a contest is only open to a company’s or other organization’s employees or personnel. These types of contests/sweepstakes are sometimes called “closed loop” contests or promotions because they are not … Read the rest of this entry »

Common CASL (Canadian Anti-spam Law) Compliance Errors: Passive Consents That Do Not Comply with CASL

CASL (FEDERAL ANTI-SPAM LAW) COMPLIANCE PRECEDENTS AND CHECKLISTS Do you need CASL precedents or checklists to comply with Canadian anti-spam law? In addition to our legal services, we offer lawyer-prepared CASL compliance precedents and checklists that identify key consent, disclosure and other requirements to send … Read the rest of this entry »

Common CASL (Canadian Anti-spam Law) Compliance Errors: Incomplete Express Consent Requests

CASL (FEDERAL ANTI-SPAM LAW) COMPLIANCE PRECEDENTS AND CHECKLISTS Do you need CASL precedents or checklists to comply with Canadian anti-spam law? In addition to our legal services, we offer lawyer-prepared CASL compliance precedents and checklists that identify key consent, disclosure and other requirements to send … Read the rest of this entry »