Category Archives: Advertising Law

March 3, 2012

New Books: Advertising, Competition, Cartel, Trade and Class Action Law From Oxford University Press – 2012

New (2012) advertising, competition, cartel, trade and class action law books from Oxford University Press: The Class Action Playbook – Brian Anderson and Andrew Trask From OUP: “The Class Action Playbook is a unique and strategic “how to” guide for practitioners seeking to bring or … Read the rest of this entry »

March 2, 2012

Conferences: Introduction to the Canadian Code of Advertising Standards & Consumer Complaints Procedure

MARCH 27 2012 Advertising Standards Canada (ASC) will be holding an introductory session to the Canadian Code of Advertising Standards in Toronto on March 27, 2012 entitled Introduction to the Canadian Code of Advertising Standards & Consumer Complaints Procedure. From the ASC: “Consumers are scrutinizing … Read the rest of this entry »

March 2, 2012

Advertising Update: $9 Million Penalty and Restitution Obtained in Deceptive Marketing Scheme

The Competition Bureau announced earlier today that five companies and three individuals were found by the Ontario Superior Court of Justice to have violated the Competition Act in relation to a deceptive marketing operation (see: Competition Bureau Secures Over $9 Million and Money Back to … Read the rest of this entry »

March 2, 2012

Worthy Quotes: caveat emptor v. caveat venditor

“The measures [under the Quebec Consumer Protection Act] to protect consumers from fraudulent advertising practices are one expression of a legislative intent to move away from the maxim caveat emptor, or “let the buyer beware”.  As a result of these measures, merchants, manufacturers and advertisers are … Read the rest of this entry »

March 1, 2012

Advertising Update: Supreme Court Awards Compensatory and Punitive Damages in Misleading Contest Case

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules and forms for a Canadian contest/sweepstakes? I offer a selection of Canadian contest rules and forms for random draw, skill and other common types of Canadian contests (i.e., contest precedents and forms). For more information see Canadian Contest … Read the rest of this entry »

March 1, 2012

Fraud Update: Competition Bureau Kicks Off Fraud Prevention Month

The Competition Bureau announced earlier today that it was kicking off Fraud Prevention Month with a series of panel discussions on fraud prevention across Canada that will assemble experts from law enforcement agencies, academics and business and consumer groups. In making the announcement, the Bureau … Read the rest of this entry »

March 1, 2012

Advertising Law Update: A Few Interesting Recent Developments

A few interesting advertising and marketing law developments that caught my eye today included: Canadian Transportation Agency Wraps up Consultations on Air Services Price Advertising Regulations The Canadian Transportation Agency wrapped up its public consultations on its Air Services Price Advertising Regulations on February 26th.  … Read the rest of this entry »

February 29, 2012

Advertising Update: ASC Ad Complaint Report – October 1 2011 to February 29 2012

Advertising Standards Canada’s recent complaint case summaries (October 1, 2011 to February 29, 2012) are available on ASC’s website. Recent identified advertiser cases have involved 7-Eleven Canada Inc., Extreme Fitness, Shoppers Drug Mart, Stokes International, Virgin Mobile, eBay Canada and K-97 Classic Rock, among others. … Read the rest of this entry »