Category Archives: Advertising Law

February 9, 2012

Air Canada Announces “All-in Price” for Airfares – Highlights Market and Regulatory Trends to Advertise the Price, the Complete Price and Nothing But the Complete Price

It seems that a lot of time recently has been spent debating whether the price of products should be fully disclosed in advertising (and that many cases and regulatory announcements have turned on this apparently, but perhaps not so, simple question). For example, last year … Read the rest of this entry »

February 8, 2012

The Greenwashing Domino Effect

Moses & Singer LLP (New York) recently published what I thought was a rather fine comparative law article on greenwashing, entitled The Greenwashing Domino Effect, which includes a discussion of pro-active regulatory steps being taken in Canada. The Greenwashing Domino Effect – By Devika Kewalramani & … Read the rest of this entry »

February 7, 2012

Consumer Protection Update: Top 10 Scams of 2012

By Michelle Chan – Consumer Protection BC – Reprinted with permission Now that all the New Year festivities have died down and we are making our way through the first weeks of 2012, here is an overview of the Top 10 Scams to watch out … Read the rest of this entry »

February 2, 2012

Advertising Update: Is the Price Right? Increased Regulatory Scrutiny and Class Actions for Representations Involving Price

I saw this rather fine note recently by Davies Ward Phillips & Vineberg LLP (Anita Banicevic, Erika Douglas and David Stolow).  We are reprinting it with permission. Is the Price Right?  Increased Regulatory Scrutiny and Class Actions for Representations Involving Price Businesses operating in Canada should … Read the rest of this entry »

January 31, 2012

New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report

The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »

January 31, 2012

New Publications: ASC Issues New Code of Advertising Standards, a 2011 Consumer Research Report and its Q4 Complaints Report

Advertising Standards Canada has issued an updated version of its Canadian Code of Advertising Standards, a 2011 Consumer Report (surveying Canadian and American consumers for impressions of advertising) and its Q4 Complaints Report (see: ASC News). ____________________ SERVICES AND CONTACT I am a Toronto competition/antitrust … Read the rest of this entry »

January 28, 2012

Advertising Update: Rogers Makes Constitutional Arguments in Response to Performance Claims Challenge by Competition Bureau

The Vancouver Sun, Montreal Gazette, Huffington Post and others have reported that Rogers has launched constitutional arguments in response to allegations by the federal Competition Bureau that it misled consumers with performance claims in relation to its Chatr cell phone brand. In particular, according to … Read the rest of this entry »

January 26, 2012

Behavioural Advertising Update: IAB Announces New Self-regulation of Behavioural Advertising

In a story reported earlier today in the Toronto Star, the Star reported an announcement by Interactive Advertising Bureau of Canada (“IAB”) Vice-President Sam Parent that online marketers will soon introduce self-regulation for behavioral advertising (see: Advertisers to Police Themselves When Targeting Online Users). According … Read the rest of this entry »