Category Archives: Advertising Law

January 31, 2012

New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report

The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »

January 31, 2012

New Publications: ASC Issues New Code of Advertising Standards, a 2011 Consumer Research Report and its Q4 Complaints Report

Advertising Standards Canada has issued an updated version of its Canadian Code of Advertising Standards, a 2011 Consumer Report (surveying Canadian and American consumers for impressions of advertising) and its Q4 Complaints Report (see: ASC News). ____________________ SERVICES AND CONTACT I am a Toronto competition/antitrust … Read the rest of this entry »

January 28, 2012

Advertising Update: Rogers Makes Constitutional Arguments in Response to Performance Claims Challenge by Competition Bureau

The Vancouver Sun, Montreal Gazette, Huffington Post and others have reported that Rogers has launched constitutional arguments in response to allegations by the federal Competition Bureau that it misled consumers with performance claims in relation to its Chatr cell phone brand. In particular, according to … Read the rest of this entry »

January 26, 2012

Behavioural Advertising Update: IAB Announces New Self-regulation of Behavioural Advertising

In a story reported earlier today in the Toronto Star, the Star reported an announcement by Interactive Advertising Bureau of Canada (“IAB”) Vice-President Sam Parent that online marketers will soon introduce self-regulation for behavioral advertising (see: Advertisers to Police Themselves When Targeting Online Users). According … Read the rest of this entry »

January 25, 2012

Conferences: Canadian Bar Association – National Competition Law Section – Competition Law Spring Forum

The National Competition Law Section of the Canadian Bar Association will holding its annual Competition Law Spring Forum on May 2, 2012 in Toronto at the Toronto Board of Trade. From the CBA: “Aided by the 2009/10 changes to the Competition Act, the Canadian Competition … Read the rest of this entry »

January 22, 2012

Conferences: Canadian Institute – Advertising and Marketing Law Conference

JANUARY 25-26 2012 – Toronto The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis … Read the rest of this entry »

January 22, 2012

Conferences: Marketing Online Successfully – Canadian Marketing Association

JANUARY 24 2012 – Toronto The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable … Read the rest of this entry »

January 22, 2012

Contests: Running a Promotional Contest in Canada: Some Legal Considerations

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »