Category Archives: Advertising Law

December 8, 2021

New Canadian CASL (Anti-Spam Law) Compliance Program Precedent

We are pleased to announce the launch of a new CASL (anti-spam law) precedent available for sale and download: CASL Corporate Compliance Program. This precedent package contains a CASL corporate compliance program and includes the following based on the Canadian CRTC’s recommendations for CASL (Canadian … Read the rest of this entry »

December 7, 2021

Tis The Season For Trip Contests – A Few Canadian Contest Law Tips To Keep In Mind

Destination contests/sweepstakes (i.e., trip contests) are popular seasonal marketing tools used by many clients and businesses to increase sales during the holidays and winter season. They often include ski, spa, beach and other snow-bird travel packages to popular Canadian and international destinations. While trip contests … Read the rest of this entry »

December 5, 2021

CASL Checklists & Precedents: Express Consent Requests & Consent for Third Parties

Do you need checklists and precedents to help your company or organization comply with the express consent requirements of Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with CASL, including … Read the rest of this entry »

December 4, 2021

Canadian Federal and Ontario Cannabis Advertising Laws and Rules: An Overview

We have been receiving an increasing number of inquiries relating to Canadian laws, regulations and regulatory guidelines for cannabis marketing and advertising. As such, we provided an overview of key advertising and marketing related requirements under the federal Cannabis Act and Ontario laws and rules … Read the rest of this entry »

November 18, 2021

Recent CRTC CASL (Anti-Spam Law) Enforcement: New CASL Enforcement Report

On November 8, 2021, the CRTC released its bi-annual CASL Enforcement Report, which reports that over 154,406 complaints (5,939 per week) were submitted to the Spam Reporting Centre (SRC) between April 1 and September 30, 2021. Of these complaints, 88% reported that the sender did … Read the rest of this entry »

November 15, 2021

Canadian Skill Contest Precedent

Do you need a precedent to run a skill-based contest/promotion in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Canadian Skill Contest Package. Our Canadian skill contest forms package includes short rules, long rules, entry form and a winner … Read the rest of this entry »

November 7, 2021

Influencer, Co-Sponsor and List Sharing Agreements For Canadian Promotions and Marketing

Over the past few years, we have seen an increased number of our clients (both brands and agencies) participate in contests and other type of promotions in which a third party is responsible for most of the marketing and administration. Some examples include franchisors engaging … Read the rest of this entry »

November 5, 2021

CASL Checklists & Precedents: Sender Identification Information & Unsubscribe Mechanism

Do you need checklists and precedents to help your company or organization comply with the sender identification and unsubscribe requirements of Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with … Read the rest of this entry »