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Category Archives: Behavioural Advertising
Advertising Events: Advertising Standards Canada (ASC): The Truth About Privacy: Canada and Beyond – November (Toronto & Montreal)
Advertising Standards Canada (ASC) will be hosting two upcoming seminars on privacy in Toronto and Montreal entitled “The Truth About Privacy: Canada and Beyond”. According to the ASC, the seminars are based on a recent McCann study on how Canadian and worldwide consumers think about … Read the rest of this entry »
Advertising Law: New Publications: Word of Mouth Marketing Association: Social Media Marketing Disclosure Guide
The U.S. Word of Mouth Marketing Association (“WOMMA”) published earlier today a new edition of its Social Media Marketing Disclosure Guide (see: The WOMMA Guide to Disclosure in Social Media Marketing). From WOMMA: “As part of WOMMA’s continuing effort to advance and advocate ethical word of mouth, WOMMA … Read the rest of this entry »
A Few Interesting Competition, Advertising, Privacy and Regulatory Law Developments
A few interesting regulatory law developments caught my eye today including: Stanford University Press has published a new book entitled The Global Limits of Competition Law, edited by Daniel Sokol and Ioannis Lianos: Stanford University Press – The Global Limits of Competition Law. The American … Read the rest of this entry »
Recent Misleading Advertising Penalties and Developments – Is Your Compliance Team Up-to-date?
The Competition Bureau (the “Bureau”) and other Canadian regulatory authorities have markedly increased their enforcement of misleading advertising in the past several years. The following is a brief summary of some of the penalties imposed (or agreed to pursuant to settlement agreements) in Canadian advertising … Read the rest of this entry »
Behavioural Advertising Update: IAB Announces New Self-regulation of Behavioural Advertising
In a story reported earlier today in the Toronto Star, the Star reported an announcement by Interactive Advertising Bureau of Canada (“IAB”) Vice-President Sam Parent that online marketers will soon introduce self-regulation for behavioral advertising (see: Advertisers to Police Themselves When Targeting Online Users). According … Read the rest of this entry »
Privacy Law Update: Commissioner Issues New Online Behavioural Advertising (Tracking) Guidelines
On December 6, 2011, the federal Privacy Commissioner Jennifer Stoddart issued new online tracking guidelines for advertisers which, among other things, restrict the tracking of children and tracking technologies people can’t opt out of (i.e., turn off). In making the announcement, which were part of … Read the rest of this entry »
