Category Archives: CRTC

March 15, 2021

Canadian Skill Trip (Destination) Contest Rules Precedent

Are you planning to run a trip/destination contest/sweepstakes in Canada (i.e., destination marketing contest) and select winners based on some type of skill, such as a photo, essay or other competition? Trip/destination contests are a very popular way for local and international governments to promote … Read the rest of this entry »

February 15, 2021

Winner Release Forms Precedents for Canadian Trip and Destination Contests

Are you planning to run a trip (i.e., destination) contest open to Canadians and need winner release forms for the winner, companion and any minors? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including Winner Releases For Trip Contests (Winner & Guest … Read the rest of this entry »

November 1, 2020

Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada

Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … Read the rest of this entry »

August 21, 2020

Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again

During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests.  In this regard, I have acted for several countries assisting them with their destination marketing related promotions.  My new Canadian Lawyer column … Read the rest of this entry »

May 16, 2020

Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease

A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »

March 15, 2020

What is Required to Legally Run a Contest/Sweepstakes in Canada?

The main elements to legally run a contest/sweepstakes in Canada are as follows: Short Rules:  “Short rules” (sometimes also called “mini-rules”) include the basic statutory disclosures required by section 74.06 of the Competition Act and other material terms that should be brought to the attention of … Read the rest of this entry »

March 6, 2020

New Competition Bureau Deceptive Marketing Practices Digest: Priorities Include Misleading Data Privacy Claims

Practical Law Canada Competition has published a New Legal Update, which discusses the Competition Bureau’s new Deceptive Marketing Practices Digest, including the following key current Bureau advertising enforcement priorities: false or misleading data privacy claims, weight loss claims and online pricing and drip pricing. All … Read the rest of this entry »

March 1, 2020

Are Contests Legal In Quebec? Why Do Many Canadian Contests Exclude Quebec?

One of the most common Canadian contest law questions I receive is whether contests are legal in Quebec and why so many contests exclude Quebec. The short answer is that contests are not illegal in Quebec, though there are several additional requirements that must be … Read the rest of this entry »