Overviews
- Advertising Law Terms
- Advertising Law
- Advisory Opinions
- Bureau Enforcement
- CASL (Anti-spam Law)
- CASL Compliance
- CASL Compliance Errors
- CASL Compliance Tips
- CASL FAQs – I
- CASL FAQs – II
- CASL Law Terms – A-M
- CASL Law Terms – N-Z
- CASL Precedents
- Competition Act Amendments
- Competition Bureau Complaints
- Competition Law
- Competition Law Terms
- Complaints
- Compliance
- Contests
- Contests and CASL
- Contests and Quebec
- Contest Forms/Precedents – I
- Contest Forms/Precedents – II
- Contest Law FAQs
- Contest Law Terms – A-C
- Contest Law Terms – D-H
- Contest Law Terms – I-M
- Contest Law Terms – N-S
- Contest Law Terms – T-Z
- Contests and Social Media
- Contest Law Tips
- Deceptive Prize Notices
- Disclaimers
- Drip Pricing
- General Impression Test
- Green Claims
- Influencer/Co-Sponsor Agreements
- Influencer Marketing
- Internet Advertising
- Made in Canada Claims
- MAP Policies
- Market Studies
- Misleading Advertising
- Misleading Advertising FAQs
- OSP Claims/Sales
- Packaging and Labelling
- Performance Claims
- Price Claims
- Quotes
- Rebates
- Regulated Conduct Defence
- Reprisal Actions
- Scarcity Cues
- Testimonials and Endorsements
- Trip/Destination Contests
- Contact
- Terms of Use
Categories
Archives
Category Archives: New Publications
Are Contests Legal In Quebec? Why Do Many Canadian Contests Exclude Quebec?
One of the most common Canadian contest law questions I receive is whether contests are legal in Quebec and why so many contests exclude Quebec. The short answer is that contests are not illegal in Quebec, though there are several additional requirements that must be … Read the rest of this entry »
My New Canadian Lawyer Column: Upfront Pricing – Is That Too Much To Ask?
In my new Canadian Lawyer Column, I take a bit of a light-hearted tiptoe through recent drip-pricing cases enforced by the Competition Bureau, including the announcement on February 13, 2020 that StubHub agreed to pay $1.3 million for allegedly violating the misleading advertising provisions of … Read the rest of this entry »
Canadian Contest/Sweepstakes Laws: What Types of Contests Are Commonly Run in Canada?
In general, two types of contests/sweepstakes are commonly run in Canada: 1. “Skill contests” (sometimes also called “consumer generated content contests”) where entrants/contestants are required to submit something that requires some level of skill, such as an essay, video or photograph to enter and win … Read the rest of this entry »
Digital Economy Remains Top Competition Bureau Priority For Next Four Years: New Strategic Vision Report
Practical Law Canada, Competition has published a new Legal Update, which discusses the Competition Bureau’s new Strategic Vision report, which was released on February 11, 2020. The Bureau’s new Strategic Vision report focuses on the digital economy, including competition law issues in relation to the … Read the rest of this entry »
What Laws Apply to Canadian Contests/Sweepstakes?
The following are some key legal tips for operating a successful and legal contest in Canada: CRIMINAL CODE Avoid the illegal lottery offences of the Criminal Code (e.g., include a bona fide “no purchase necessary” entry option and skill element, such as a time-limited, multiple-step mathematical question for potential … Read the rest of this entry »
Digital Marketing Enforcement Is Top Competition Bureau Enforcement Priority: New Remarks
In an interesting speech on January 22, 2020 by the Deputy Commissioner of Competition, Deceptive Marketing Practices Directorate, the Competition Bureau (Bureau) outlined its current digital marketing enforcement priorities (see: Honest Advertising in the Digital Age). In general, the Deputy Commissioner’s remarks reflect an overall … Read the rest of this entry »
Can a Contest Sponsor Require Entrants to Purchase a Product to Enter a Canadian Contest/Sweepstakes?
Most Canadian contest sponsors choose to include a bona fide “no purchase required” entry option for contests run in Canada. This is because the illegal lottery offences of the Criminal Code (Code), which are generally punishable by imprisonment for up to two years, prohibit games of … Read the rest of this entry »
Influencer Advertising: Competition Act Compliance Now a Material Concern For Brands and Agencies
Over the past several years, competition enforcement agencies have been increasing their scrutiny of false and misleading influencer marketing. The U.S. Federal Trade Commission (FTC) initially led the charge in terms of guidance and enforcement, which included its Endorsement Guides, Endorsement Guides FAQs and warning … Read the rest of this entry »
