Category Archives: New Publications

February 19, 2012

Canada’s New Anti-spam Legislation: An Overview – Part 1

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

February 9, 2012

New Articles: “Non-Comparative versus Comparative Advertising of Quality”

Claude Fluet (University of Quebec) and Winand Emons (Bern University) have written a paper on comparative advertising entitled: “Non-Comparative versus Comparative Advertising on Quality”. The abstract for their paper is as follows: Two firms produce a good with a horizontal and a vertical characteristic called … Read the rest of this entry »

February 3, 2012

New Books: Canadian Marketing Association Issues New Marketing Facts – 2012 Edition

The Canadian Marketing Association (CMA) has issued their 2012 edition of Marketing Facts. From the CMA: “Marketing Facts 2012 is the latest edition of the annual publication, released in December 2011. It includes updated statistics and information from over 38 respected and well-known sources. Excerpts … Read the rest of this entry »

January 31, 2012

New Publications: IAB and Inbox Marketer Publish Two New Reports: E-mail Marketing Trends and Subject Line Report

The Canadian Interactive Advertising Bureau and Inbox Marketer have issued two new reports: Email Marketing Trends in Canada 2011 and Inbox Marketer: Whitepaper – Subject Line Report. For more see: Faces of IAB Canada – Inbox Marketer: “Email Marketing Trends and Subject Line Report” – … Read the rest of this entry »

January 31, 2012

New Publications: ASC Issues New Code of Advertising Standards, a 2011 Consumer Research Report and its Q4 Complaints Report

Advertising Standards Canada has issued an updated version of its Canadian Code of Advertising Standards, a 2011 Consumer Report (surveying Canadian and American consumers for impressions of advertising) and its Q4 Complaints Report (see: ASC News). ____________________ SERVICES AND CONTACT I am a Toronto competition/antitrust … Read the rest of this entry »

January 22, 2012

Contests: Running a Promotional Contest in Canada: Some Legal Considerations

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

December 31, 2011

Advertising Update: Canadian Advertising & Marketing Law – A Year in Review

The past year has been a busy and eventful one for Canadian advertising and marketing law.  Recent developments since 2010 span most key areas including the application of the “general misleading advertising” provisions of the Competition Act, the use of disclaimers, social media, e-mail marketing, … Read the rest of this entry »

December 16, 2011

Advertising Update: Federal Government to Introduce Advertising Regulations for Airlines

The Conservative Government has announced that airlines in Canada will be required to disclose the full price of airline fares by the end of 2012 (including airport taxes and additional charges) (see: Airlines forced to advertise true cost of flights, including taxes, by Christmas 2012). … Read the rest of this entry »