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Category Archives: News
CASL (Anti-spam Law) & Social Media – What’s the Deal With Social?
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Advertising: How to Differentiate in an Age of Noise?: Truth, Value & Brand: P&G Marketing Head Distills the Essence
We live in an age of exploding ideas and noise. Selling your no doubt very spiffy product is an increasing challenge given the increased (and increasing) number of platforms, messages and voices. Once and a while, however, a clear voice resonates back to why we want to … Read the rest of this entry »
CASL (Anti-spam Law) & Contests: How Canada’s Anti-spam Law May Impact Your Contests/Sweepstakes
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules and forms for a Canadian contest/sweepstakes? I offer a selection of Canadian contest rules and forms for random draw, skill and other common types of Canadian contests (i.e., contest precedents and forms). For more information see Canadian Contest … Read the rest of this entry »
CRTC Updates CASL (Anti-spam Law) Resources
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
CASL (Anti-spam Law) Development: Canadian CRTC Issues New CASL Compliance Guidelines
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
New Advertising Law Books: International Advertising Law: A Practical Global Guide
Globe Law and Business recently published a new international advertising law text entitled: International Advertising Law. Given that I work a lot in the Canadian advertising and marketing law areas, as well as the relative dearth of advertising and marketing law texts generally (both in … Read the rest of this entry »
Advertising Law Enforcement, With a Twist: US FTC Enlists Hackers to Catch Robocallers
A few days ago I wrote a short post on some of the innovative and new media related ways competition/antitrust enforcement agencies were endeavoring to enforce competition law, raise competition law awareness and encourage compliance (see: Competition Policy: Agencies Growing Digital Channels). On this theme, … Read the rest of this entry »
When Can True Claims Be Misleading?: Comment on Fruit Drink Tussles & Some Tips
For the past little while I’ve been seeing more cases and articles related to advertising challenges based on misleading (or allegedly misleading) first impressions – that is competitor or consumer challenges based on what looks like the real deal, but may be a bit of … Read the rest of this entry »
