Category Archives: Online Advertising

October 5, 2021

Canadian Anti-Spam Law (CASL): Common Consent Request Related Errors

Canada’s federal anti-spam legislation (CASL), which is one of the strictest anti-spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. While CASL was enacted more than seven years ago, there remain several common misperceptions relating … Read the rest of this entry »

October 5, 2021

CASL Checklists & Precedents: Common Business-Related Exemptions & Implied Consent

Do you need checklists and precedents to help your company or organization comply with some of the common business-related exemptions and categories of implied consent under Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of … Read the rest of this entry »

October 1, 2021

New Precedent: Facebook and Instagram Language for Canadian Contests

Is your company or brand planning to run a contest in Canada and needs template language to comply with Facebook’s and Instagram’s Promotion Guidelines? Our firm has developed a new Canadian contest law precedent to help: Facebook and Instagram Language For Canadian Contests. Many social … Read the rest of this entry »

September 21, 2021

Common Misperceptions Between Implied Consent and Exemptions Under CASL (Canadian Anti-Spam Law)

Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. CEMs are defined broadly as electronic messages with a purpose to encourage participation in a … Read the rest of this entry »

September 15, 2021

Short Rules (Mini-Rules) Canadian Skill Contest Law Precedent

Do you need a precedent for short rules (i.e., “mini-rules”) for running a skill-based contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Short Rules (Skill Contest) precedent. This Canadian contest forms package includes short rules (i.e., point-of-purchase … Read the rest of this entry »

August 15, 2021

Long Contest Rules Precedent for Canadian Random Draw Contests

Do you need a precedent for long (i.e., full) contest rules to run a random draw contest in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Long Rules (Random Draw Contest) precedent. This Canadian contest forms package includes long … Read the rest of this entry »

August 5, 2021

CASL Precedents: CASL Corporate Compliance Program

Do you need corporate compliance program to help your company or organization comply with Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with CASL, including our CASL Corporate Compliance Program … Read the rest of this entry »

July 28, 2021

Recent Digital Deceptive Marketing Enforcement Under the Competition Act

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent digital deceptive marketing enforcement by the Competition Bureau (Bureau) under the Competition Act, R.S.C. 1985, c. C-34. The Update includes key aspects of recent enforcement by … Read the rest of this entry »