Overviews
- Advertising Law Terms
- Advertising Law
- Advisory Opinions
- Bureau Enforcement
- CASL (Anti-spam Law)
- CASL Compliance
- CASL Compliance Errors
- CASL Compliance Tips
- CASL FAQs – I
- CASL FAQs – II
- CASL Law Terms – A-M
- CASL Law Terms – N-Z
- CASL Precedents
- Competition Act Amendments
- Competition Bureau Complaints
- Competition Law
- Competition Law Terms
- Complaints
- Compliance
- Contests
- Contests and CASL
- Contests and Quebec
- Contest Forms/Precedents – I
- Contest Forms/Precedents – II
- Contest Law FAQs
- Contest Law Terms – A-C
- Contest Law Terms – D-H
- Contest Law Terms – I-M
- Contest Law Terms – N-S
- Contest Law Terms – T-Z
- Contests and Social Media
- Contest Law Tips
- Deceptive Prize Notices
- Disclaimers
- Drip Pricing
- General Impression Test
- Green Claims
- Influencer/Co-Sponsor Agreements
- Influencer Marketing
- Internet Advertising
- Made in Canada Claims
- MAP Policies
- Market Studies
- Misleading Advertising
- Misleading Advertising FAQs
- OSP Claims/Sales
- Packaging and Labelling
- Performance Claims
- Price Claims
- Quotes
- Rebates
- Regulated Conduct Defence
- Reprisal Actions
- Scarcity Cues
- Testimonials and Endorsements
- Trip/Destination Contests
- Contact
- Terms of Use
Categories
Archives
Category Archives: Sectors – Internet & New Media
Canadian Contest Precedents to Run Common Types of Contests/Sweepstakes in Canada
Are you planning to run a contest/sweepstakes in Canada to promote your business (or a client’s business) and need sophisticated Canadian legal precedents? I have developed a number of legal precedents and forms for running common types of promotional contests in Canada, excluding Quebec (commonly … Read the rest of this entry »
Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again
During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests. In this regard, I have acted for several countries assisting them with their destination marketing related promotions. My new Canadian Lawyer column … Read the rest of this entry »
Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease
A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »
COVID-19 Consumer Protection Enforcement: A Tale of Two Countries
My new Canadian Lawyer column discusses recent price gouging and deceptive marketing law enforcement in Canada. Some of the issues raised include speed of enforcement, political statements compared to actual enforcement and, perhaps, most importantly, transparency in relation to warnings and penalties. My new column … Read the rest of this entry »
Competition Bureau Increases Enforcement For COVID-19 Marketing Claims
On May 6, 2020, Canada’s Competition Bureau (Bureau) announced that it was increasing its enforcement of deceptive COVID-19 advertising and marketing claims (see: Competition Bureau cracking down on deceptive marketing claims about COVID-19 prevention or treatment). In making the announcement, the Bureau said: “As concerned … Read the rest of this entry »
Product Performance Claims: Increased Risk in Making Unfounded Claims During COVID-19 Outbreak
Practical Law Canada has published a New Legal Update, which discusses product performance claims under the Competition Act and the Competition Bureau’s increased enforcement focus on performance claims that are not supported by adequate and proper testing. The Legal Update also includes an overview of the … Read the rest of this entry »
What is Required to Legally Run a Contest/Sweepstakes in Canada?
The main elements to legally run a contest/sweepstakes in Canada are as follows: Short Rules: “Short rules” (sometimes also called “mini-rules”) include the basic statutory disclosures required by section 74.06 of the Competition Act and other material terms that should be brought to the attention of … Read the rest of this entry »
New Competition Bureau Deceptive Marketing Practices Digest: Priorities Include Misleading Data Privacy Claims
Practical Law Canada Competition has published a New Legal Update, which discusses the Competition Bureau’s new Deceptive Marketing Practices Digest, including the following key current Bureau advertising enforcement priorities: false or misleading data privacy claims, weight loss claims and online pricing and drip pricing. All … Read the rest of this entry »
