Category Archives: Sectors – Media

September 23, 2012

Canada’s Anti-spam Legislation: A Short Overview, Some Recent Developments & Practical Steps to Consider Before CASL Comes Into Force

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

September 22, 2012

Protecting the Minds of Youth: Advertising Standards Compliance Report on Canadian Children’s Food and Beverage Advertising Initiative

Last week the Advertising Standards Canada released its fourth annual Compliance Report on the Canadian Children’s Food and Beverage Advertising Initiative (see: Advertising Standards Canada releases 2011 Compliance Report on Canadian Children’s Food and Beverage Advertising Initiative). The Initiative was launched by members of Canada’s … Read the rest of this entry »

September 14, 2012

Competition Bureau Sues Canadian Telecoms for $31 Million and Restitution: Alleged Misleading Price Claims for “Premium Texting Services”

In what can only be described as a growing war against telecom advertising in Canada, the Competition Bureau announced on September 14, 2012 that it began proceedings in Ontario Superior Court against Bell Canada (“Bell”), Rogers Communications (“Rogers”), TELUS Corporation (“TELUS”) and the Canadian Wireless … Read the rest of this entry »

September 13, 2012

New Publications: “Canada’s Anti-spam Law: Filtering Relationships” – Canadian Corporate Counsel (CCCA)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

September 4, 2012

Tips For Running a Successful Contest – U.S. and Canadian Considerations

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

August 25, 2012

A Few Regulatory, IP and Advertising Law Updates – Including Jury Award of $1 Billion in Apple/Samsung Patent Trial

A few regulatory, intellectual property and advertising law updates caught my eye today including: A flurry of media reports and notes relating to Apple’s $1 billion jury victory over Samsung in one of the largest patent fights in history (see e.g.: Check, Please: Experts Say Apple, … Read the rest of this entry »

August 19, 2012

Advertising: Conferences: “Digital Day Conference 2012: The New Digital Path to Purchase”

“Emerging technologies, new platforms and evolving digital tools are changing the way audiences consume media, connect with brands and ultimately make purchase decisions. With the rise of smartphones, tablets and social media, today’s empowered consumers are seeking out information, interacting with brands and sharing their … Read the rest of this entry »

August 15, 2012

Advertising Law: New Publications: Word of Mouth Marketing Association: Social Media Marketing Disclosure Guide

The U.S. Word of Mouth Marketing Association (“WOMMA”) published earlier today a new edition of its Social Media Marketing Disclosure Guide (see: The WOMMA Guide to Disclosure in Social Media Marketing). From WOMMA: “As part of WOMMA’s continuing effort to advance and advocate ethical word of mouth, WOMMA … Read the rest of this entry »