Category Archives: Sectors – Media

February 19, 2012

Canada’s New Anti-spam Legislation: An Overview – Part 1

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

January 28, 2012

Advertising Update: Rogers Makes Constitutional Arguments in Response to Performance Claims Challenge by Competition Bureau

The Vancouver Sun, Montreal Gazette, Huffington Post and others have reported that Rogers has launched constitutional arguments in response to allegations by the federal Competition Bureau that it misled consumers with performance claims in relation to its Chatr cell phone brand. In particular, according to … Read the rest of this entry »

January 22, 2012

Conferences: Marketing Online Successfully – Canadian Marketing Association

JANUARY 24 2012 – Toronto The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable … Read the rest of this entry »

January 22, 2012

Contests: Running a Promotional Contest in Canada: Some Legal Considerations

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

December 31, 2011

Advertising Update: Canadian Advertising & Marketing Law – A Year in Review

The past year has been a busy and eventful one for Canadian advertising and marketing law.  Recent developments since 2010 span most key areas including the application of the “general misleading advertising” provisions of the Competition Act, the use of disclaimers, social media, e-mail marketing, … Read the rest of this entry »

December 8, 2011

Conferences: Not-For-Profit Seminar: Marketing Online Successfully – Canadian Marketing Association

The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable with and proficient at Internet … Read the rest of this entry »

December 6, 2011

Privacy Law Update: Commissioner Issues New Online Behavioural Advertising (Tracking) Guidelines

On December 6, 2011, the federal Privacy Commissioner Jennifer Stoddart issued new online tracking guidelines for advertisers which, among other things, restrict the tracking of children and tracking technologies people can’t opt out of (i.e., turn off). In making the announcement, which were part of … Read the rest of this entry »

November 27, 2011

Canadian Advertising Law Quotes

“Moving then to talk about our Fair Business work.  Misleading representations continue to be an area of concern for the Bureau, as consumers need accurate information in order to make informed choices.  It’s very simple – don’t mislead the public by hiding charges or conditions … Read the rest of this entry »