Category Archives: Social media marketing

May 29, 2018

Contest Law: A Few Key Questions To Ask If Running a Canadian Contest

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

May 27, 2018

Testimonials and Endorsements: Key Canadian Legal Rules and Compliance Tips

Testimonials and endorsements (i.e., where a brand uses an expert, celebrity or other person to endorse their product) are both increasingly popular and increasingly being scrutinized by regulators, including the Canadian Competition Bureau (Bureau) and U.S. Federal Trade Commission (FTC). While the Competition Act, which … Read the rest of this entry »

May 2, 2018

Ticket Resale Company Agrees to $100,000 Penalty in First CASL (Anti-Spam Law) Text Messages Case

On May 1, 2018, the CRTC announced that two ticket resale companies, 9118-9076 Quebec Inc. and 9310-6359 Quebec Inc. doing business as 514-BILLETS, agreed to pay a $100,000 penalty for allegedly violating Canada’s federal anti-spam legislation (CASL) by sending text messages without consent (see 514-BILLETS … Read the rest of this entry »

May 1, 2018

Running a Contest in Canada and Need Contest Rules (Precedents)? We Can Help

Are you planning to run a promotional contest (i.e., sweepstakes) in Canada and need contest rules and forms? We can help. We offer a variety of template contest rules and forms for running popular types of contests in Canada, excluding Quebec. These include rules and … Read the rest of this entry »

October 21, 2017

CRTC Dismisses Constitutional Challenge to CASL (Canadian Anti-Spam Legislation)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

October 4, 2017

Digital Marketing Strategies and Legal Issues For Associations & Their Members

I am pleased to be presenting again at the Canadian Society of Association Executive’s (CSAE) National Conference – this year in St. John’s, Newfoundland. I’ll be co-presenting a session this year, with Andrew Schiestel of tbk Creative, on Digital Marketing Strategies and Legal Issues for … Read the rest of this entry »

July 5, 2017

Misleading Concert Prices Could Be Your Ticket to a Fine: Competition Bureau

On July 4, 2017, the Competition Bureau (Bureau) issued a statement warning sporting and entertainment vendors to ensure that their upfront pricing was accurate. In particular, the Bureau cautioned ticket sellers that engaging in “drip pricing” (i.e., only disclosing a portion of the price upfront … Read the rest of this entry »

June 2, 2017

A Legal Tiptoe Through the Hot World of Influencer Advertising

My new Canadian Lawyer column discusses practical tips for brands and influencers in the expanding area of endorsements and testimonials, in light of Federal Trade Commission, Competition Bureau and industry regulator guidance. Below is an excerpt with a link to the full column. _________________ Anyone … Read the rest of this entry »