Category Archives: Social media marketing

January 20, 2014

Canadian Competition & Advertising Law: 2013 Year in Review 1: Misleading Advertising

Steve Szentesi Kevin Wright (Davis LLP) Extract from a chapter to be published in CLEBC Annual Review of Law & Practice – 2014 2013 was once again a busy year for Canadian competition and foreign investment law, administration and policy, including the June 12, 2013 … Read the rest of this entry »

January 15, 2014

Apple Settles With U.S. FTC in Kids’ In-App Disclosure Case – Highlights Importance of Upfront Disclosure of Charges & Key Terms

Earlier today, the U.S. Federal Trade Commission (FTC) announced that Apple Inc. had agreed to refund consumers USD $32.5 million, under a proposed consent order, in relation to alleged failures to adequately disclose kids’ mobile app charges. More specifically, the case involved FTC allegations that … Read the rest of this entry »

January 8, 2014

Advertising Standards Canada Launches “Truth in Advertising” Creative Contest

I spend a lot of time reading, advising on and blogging about misleading advertising (i.e., campaigns gone wrong) and contests.  As such, it’s refreshing to see an effort to increase truth in advertising.  In this regard, this interesting Advertising Standards Canada (ASC) contest for its … Read the rest of this entry »

January 7, 2014

Contests: Pinterest’s Tougher Contest Guidelines

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

January 6, 2014

Updated Overview of Canada’s New Anti-Spam Legislation (CASL)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

November 22, 2013

New Canadian Contest Rules & Forms – Facebook “Like” Contests

Contests continue to be a popular and engaging way to promote brands, events, product launches and other things.  Whether random draw contest, consumer generated promotion or other type, promotional contests are great for buzz, traffic and attention. Based on continued demand I’m pleased to offer … Read the rest of this entry »

September 30, 2013

Competition Bureau Announcements: No Appeal on Credit Cards, New Confidentiality Guidelines, Annual Internet Advertising Sweep (Children’s Games & Apps)

The Canadian Bar Association’s annual Fall Competition Law Conference is quickly approaching and, as usual, this is the time of year that Competition Bureau announcements typically accelerate, coinciding with the conference. In this regard, in addition to the Bureau’s announcement last week that it had … Read the rest of this entry »

September 13, 2013

Facebook Loosens Up Promotions Rules for Contests Run on Facebook

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »