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Category Archives: Social media marketing
New Publications: “Canada’s Anti-spam Law: Filtering Relationships” – Canadian Corporate Counsel (CCCA)
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Tips For Running a Successful Contest – U.S. and Canadian Considerations
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
“Babies Can Read!” or Consumers Can’t Think – May Be a Close Call – FTC Seeks $185 Million Settlement
In a recent case that I can only describe as bizarre, the U.S. Federal Trade Commission has announced that it has filed false advertising charges against the marketers of “Your Baby Can Read!”, a learning program for toddlers that, according to the FTC, was “widely … Read the rest of this entry »
Advertising: Conferences: “Digital Day Conference 2012: The New Digital Path to Purchase”
“Emerging technologies, new platforms and evolving digital tools are changing the way audiences consume media, connect with brands and ultimately make purchase decisions. With the rise of smartphones, tablets and social media, today’s empowered consumers are seeking out information, interacting with brands and sharing their … Read the rest of this entry »
A Few Competition & Regulatory Developments
A few interesting competition and regulatory developments caught my eye today including: The Conference Board of Canada published a new report on Chinese foreign direct investment in Canada: Fear the Dragon? Chinese Foreign Direct Investment in Canada. The Fraser Institute published a comparative note on … Read the rest of this entry »
A Few Interesting Competition, Advertising & Regulatory Law Developments
A few interesting competition, advertising and regulatory law developments caught my eye today including: The Competition Bureau published its May Report of Concluded Merger Reviews including Glencore/Viterra (3 advance ruling certificates and 16 no action letters): Monthly Report of Concluded Merger Reviews – May. The … Read the rest of this entry »
Operating Promotional Contests in Canada – A Few Key Legal and Marketing Points – I
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Conferences: FTC Workshop: Advertising and Privacy Disclosure in Online and Mobile Media
The U.S. Federal Trade Commission will be holding a very interesting upcoming workshop on advertising and privacy disclosure in online and mobile media on May 30, 2012 entitled In Short: Advertising & Privacy Disclosures in a Digital World. The workshop, which will also be webcast, … Read the rest of this entry »
