Category Archives: Social media marketing

October 31, 2022

Two Recent British Columbia Consumer Class Action Decisions Confirm Tests for Territorial Jurisdiction

Practical Law Canada Competition, of which I am Lawyer Editor, published a new Legal Update that discusses two recent class action related decisions by the British Columbia Supreme Court (BCSC) where territorial jurisdiction was challenged in relation to, among other things, violations of the conspiracy … Read the rest of this entry »

October 26, 2022

Common CASL (Canadian Anti-spam Law) Compliance Errors: Non-Compliant “Friends and Family” Marketing Campaigns

CASL (FEDERAL ANTI-SPAM LAW) COMPLIANCE PRECEDENTS AND CHECKLISTS Do you need CASL precedents or checklists to comply with Canadian anti-spam law? In addition to our legal services, we offer lawyer-prepared CASL compliance precedents and checklists that identify key consent, disclosure and other requirements to send … Read the rest of this entry »

October 15, 2022

CASL Compliance Checklists: Documenting Consent and Scrubbing Mailing Lists

We offer CASL (Canadian anti-spam law) legal advice, including how to comply with its express and implied consent, sender identification and unsubscribe mechanism requirements. We also help clients with CASL compliance, due diligence, structuring and maintaining distribution lists and CASL compliance programs. In addition to … Read the rest of this entry »

September 26, 2022

Common CASL (Canadian Anti-spam Law) Compliance Errors: Failing to Update Electronic Distribution Lists

CASL (FEDERAL ANTI-SPAM LAW) COMPLIANCE PRECEDENTS AND CHECKLISTS Do you need CASL precedents or checklists to comply with Canadian anti-spam law? In addition to our legal services, we offer lawyer-prepared CASL compliance precedents and checklists that identify key consent, disclosure and other requirements to send … Read the rest of this entry »

September 15, 2022

CASL Compliance Checklists: Common Business-Related Exemptions and Implied Consent

We offer CASL (Canadian anti-spam law) legal advice, including how to comply with its express and implied consent, sender identification and unsubscribe mechanism requirements. We also help clients with CASL compliance, due diligence, structuring and maintaining distribution lists and CASL compliance programs. In addition to … Read the rest of this entry »

September 1, 2022

“No Purchase Required” (Equal Dignity) Entry Requirements Under Canadian Contest/Sweepstakes Law

A Canadian promotional contest/sweepstakes law question we commonly receive from our clients is how the “no purchase required” entry option works for Canadian contests/sweepstakes. The starting point to understand the requirement for most, but not all, contests/sweepstakes in Canada to include a no purchase required … Read the rest of this entry »

August 26, 2022

Common CASL (Canadian Anti-spam Law) Compliance Errors: Sharing Distribution Lists with Third Parties Without Consent

Canada’s federal anti-spam legislation (CASL) came into force in 2014. Since then, electronic marketers and their advisors have been working to comply with what is still a complex law with some outstanding uncertainties in key areas. In providing CASL advice to clients since CASL came into … Read the rest of this entry »

August 15, 2022

CASL Compliance Checklists: Sender Identification Information and Unsubscribe Mechanisms

We offer CASL (Canadian anti-spam law) legal advice, including how to comply with its express and implied consent, sender identification and unsubscribe mechanism requirements. We also help clients with CASL compliance, due diligence, structuring and maintaining distribution lists and CASL compliance programs. In addition to … Read the rest of this entry »