Category Archives: Social media marketing

December 4, 2021

Canadian Federal and Ontario Cannabis Advertising Laws and Rules: An Overview

We have been receiving an increasing number of inquiries relating to Canadian laws, regulations and regulatory guidelines for cannabis marketing and advertising. As such, we provided an overview of key advertising and marketing related requirements under the federal Cannabis Act and Ontario laws and rules … Read the rest of this entry »

November 18, 2021

Recent CRTC CASL (Anti-Spam Law) Enforcement: New CASL Enforcement Report

On November 8, 2021, the CRTC released its bi-annual CASL Enforcement Report, which reports that over 154,406 complaints (5,939 per week) were submitted to the Spam Reporting Centre (SRC) between April 1 and September 30, 2021. Of these complaints, 88% reported that the sender did … Read the rest of this entry »

November 7, 2021

Influencer, Co-Sponsor and List Sharing Agreements For Canadian Promotions and Marketing

Over the past few years, we have seen an increased number of our clients (both brands and agencies) participate in contests and other type of promotions in which a third party is responsible for most of the marketing and administration. Some examples include franchisors engaging … Read the rest of this entry »

November 5, 2021

CASL Checklists & Precedents: Sender Identification Information & Unsubscribe Mechanism

Do you need checklists and precedents to help your company or organization comply with the sender identification and unsubscribe requirements of Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with … Read the rest of this entry »

October 5, 2021

CASL Checklists & Precedents: Common Business-Related Exemptions & Implied Consent

Do you need checklists and precedents to help your company or organization comply with some of the common business-related exemptions and categories of implied consent under Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of … Read the rest of this entry »

October 1, 2021

New Precedent: Facebook and Instagram Language for Canadian Contests

Is your company or brand planning to run a contest in Canada and needs template language to comply with Facebook’s and Instagram’s Promotion Guidelines? Our firm has developed a new Canadian contest law precedent to help: Facebook and Instagram Language For Canadian Contests. Many social … Read the rest of this entry »

September 21, 2021

Common Misperceptions Between Implied Consent and Exemptions Under CASL (Canadian Anti-Spam Law)

Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. CEMs are defined broadly as electronic messages with a purpose to encourage participation in a … Read the rest of this entry »

September 5, 2021

CASL Checklist & Precedents: Documenting Consent & Scrubbing Mailing Lists

Do you need checklists and precedents to help your company or organization comply with the documenting consent and scrubbing e-mail distribution list requirements under Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and … Read the rest of this entry »