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Category Archives: Targeted Advertising
Canadian Contest/Sweepstakes Laws: What Types of Contests Are Commonly Run in Canada?
In general, two types of contests/sweepstakes are commonly run in Canada: 1. “Skill contests” (sometimes also called “consumer generated content contests”) where entrants/contestants are required to submit something that requires some level of skill, such as an essay, video or photograph to enter and win … Read the rest of this entry »
Digital Economy Remains Top Competition Bureau Priority For Next Four Years: New Strategic Vision Report
Practical Law Canada, Competition has published a new Legal Update, which discusses the Competition Bureau’s new Strategic Vision report, which was released on February 11, 2020. The Bureau’s new Strategic Vision report focuses on the digital economy, including competition law issues in relation to the … Read the rest of this entry »
Competition Bureau Investigates Novel Case Involving Political Parties’ Use of Personal Information
In an interesting and rather novel case, the Competition Bureau (Bureau) is reportedly investigating whether three major Canadian political parties (the Liberal, Conservative and NDP parties) violated the Competition Act in relation to their collection and use of Canadians’ personal information. According to media reports … Read the rest of this entry »
Can a Contest Sponsor Require Entrants to Purchase a Product to Enter a Canadian Contest/Sweepstakes?
Most Canadian contest sponsors choose to include a bona fide “no purchase required” entry option for contests run in Canada. This is because the illegal lottery offences of the Criminal Code (Code), which are generally punishable by imprisonment for up to two years, prohibit games of … Read the rest of this entry »
What Is Required For Express Consent Under CASL (Canadian Anti-Spam Law)?
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Why Are Skill-testing Questions Required For Canadian Contests/Sweepstakes?
Skill-testing questions are usually, but not always, required to operate a contest in Canada. They are commonly required and administered to potential winners before being declared a winner to avoid the illegal lottery offences under the Canadian federal Criminal Code (Code). In general, the Code prohibits games of … Read the rest of this entry »
Overview of Misleading Advertising Laws in Canada
The federal Competition Act is one of the main statutes, among others, regulating advertising law in Canada. The Competition Act contains criminal and civil sections that prohibit false or misleading representations and deceptive marketing practices. These are frequently referred to as the Competition Act’s misleading advertising provisions. The … Read the rest of this entry »
