Category Archives: Targeted Advertising

June 26, 2018

Canada’s New Federal Cannabis/Marijuana Legislation (Bill C-45) Receives Royal Assent

In 2016, Canada’s federal government announced its plan to introduce legislation to legalize recreational cannabis/marijuana use. On April 13, 2017, Bill C-45 (the federal Cannabis Act), was introduced into Canada’s House of Commons and has now been passed by both the House of Commons and Senate and received … Read the rest of this entry »

June 6, 2018

Cannabis/Marijuana Marketing in Canada: Proposed New Cannabis Act Law

Practical Law Canada Competition has published a new Legal Update, which discusses proposed new cannabis/marijuana marketing and labeling rules under the draft federal Cannabis Act. Below is an excerpt with a link to the full Update published by Practical Law Canada, Competition. ___________________ This Legal … Read the rest of this entry »

June 5, 2018

New Competition Bureau Guidance on Influencer Marketing, Made in Canada Claims and Savings Claims

The Competition Bureau (Bureau) has published the fourth volume of its Deceptive Marketing Practices Digest (Marketing Digest), which provides guidance from the Bureau on influencer marketing, “Made in Canada” claims and savings claims (see Bureau releases Deceptive Marketing Practices Digest Volume 4). In general, the Bureau’s … Read the rest of this entry »

May 29, 2018

Contest Law: A Few Key Questions To Ask If Running a Canadian Contest

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

May 27, 2018

Testimonials and Endorsements: Key Canadian Legal Rules and Compliance Tips

Testimonials and endorsements (i.e., where a brand uses an expert, celebrity or other person to endorse their product) are both increasingly popular and increasingly being scrutinized by regulators, including the Canadian Competition Bureau (Bureau) and U.S. Federal Trade Commission (FTC). While the Competition Act, which … Read the rest of this entry »

May 2, 2018

Ticket Resale Company Agrees to $100,000 Penalty in First CASL (Anti-Spam Law) Text Messages Case

On May 1, 2018, the CRTC announced that two ticket resale companies, 9118-9076 Quebec Inc. and 9310-6359 Quebec Inc. doing business as 514-BILLETS, agreed to pay a $100,000 penalty for allegedly violating Canada’s federal anti-spam legislation (CASL) by sending text messages without consent (see 514-BILLETS … Read the rest of this entry »

October 21, 2017

CRTC Dismisses Constitutional Challenge to CASL (Canadian Anti-Spam Legislation)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

July 5, 2017

Misleading Concert Prices Could Be Your Ticket to a Fine: Competition Bureau

On July 4, 2017, the Competition Bureau (Bureau) issued a statement warning sporting and entertainment vendors to ensure that their upfront pricing was accurate. In particular, the Bureau cautioned ticket sellers that engaging in “drip pricing” (i.e., only disclosing a portion of the price upfront … Read the rest of this entry »