Overviews
- Advertising Law Terms
- Advertising Law
- Advisory Opinions
- Bureau Enforcement
- CASL (Anti-spam Law)
- CASL Compliance
- CASL Compliance Errors
- CASL Compliance Tips
- CASL FAQs – I
- CASL FAQs – II
- CASL Law Terms – A-M
- CASL Law Terms – N-Z
- CASL Precedents
- Competition Act Amendments
- Competition Bureau Complaints
- Competition Law
- Competition Law Terms
- Complaints
- Compliance
- Contests
- Contests and CASL
- Contests and Quebec
- Contest Forms/Precedents – I
- Contest Forms/Precedents – II
- Contest Law FAQs
- Contest Law Terms – A-C
- Contest Law Terms – D-H
- Contest Law Terms – I-M
- Contest Law Terms – N-S
- Contest Law Terms – T-Z
- Contests and Social Media
- Contest Law Tips
- Deceptive Prize Notices
- Disclaimers
- Drip Pricing
- General Impression Test
- Green Claims
- Influencer/Co-Sponsor Agreements
- Influencer Marketing
- Internet Advertising
- Made in Canada Claims
- MAP Policies
- Market Studies
- Misleading Advertising
- Misleading Advertising FAQs
- OSP Claims/Sales
- Packaging and Labelling
- Performance Claims
- Price Claims
- Quotes
- Rebates
- Regulated Conduct Defence
- Reprisal Actions
- Scarcity Cues
- Testimonials and Endorsements
- Trip/Destination Contests
- Contact
- Terms of Use
Categories
Archives
Category Archives: Targeted Advertising
A Legal Tiptoe Through the Hot World of Influencer Advertising
My new Canadian Lawyer column discusses practical tips for brands and influencers in the expanding area of endorsements and testimonials, in light of Federal Trade Commission, Competition Bureau and industry regulator guidance. Below is an excerpt with a link to the full column. _________________ Anyone … Read the rest of this entry »
Current Canadian Competition Law Issues For Digital Marketers
Practical Law Canada Competition has published a new Legal Update, which discusses key current competition and advertising issues for digital marketers in Canada, including the upcoming private right of action rights for the digital marketing sections of the Competition Act. Below is an excerpt with … Read the rest of this entry »
Reforming CASL – Time to Lighten Up
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
Fake Online Endorsements Remain Competition Bureau Priority, Topic of Upcoming Twitter Chat March 9th
Misleading advertising remains a top Competition Bureau (Bureau) enforcement priority. One of the more specific focuses for the Bureau is (and has been over the past several years) fake online endorsements, which is often referred to as “astroturfing”. In this regard, the Bureau announced earlier … Read the rest of this entry »
Ontario Law Society Announces New Rules for Lawyer Advertising, Plan to Cap Referral Fees
Earlier today, the Law Society of Upper Canada’s (LSUC) governing body (Convocation) announced new requirements to lawyer advertising in Ontario. Convocation’s decision was the culmination of several years of work and review, which included a special Advertising and Fee Arrangements Working Group (Working Group), two … Read the rest of this entry »
Do You Need Canadian Contest Rules and Forms For a Promotion?
Are you running a Canadian contest or sweepstakes and need forms for terms and conditions, disclosure and winner releases? I can help and offer a variety of contest forms and contest packages for running popular types of contests in Canada, excluding Quebec. These include rules … Read the rest of this entry »
CASL (Anti-Spam Law) Private Action Rights Come Into Force July 1st: 10 Key Points
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
