Category Archives: Targeted Advertising

July 26, 2016

Canadian Destination Marketing Promotions (Trip Contests) – A Few Tips & Potential Traps

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

July 18, 2016

New International Online Reviews and Endorsements Guidelines Give Practical Guidance to Marketers, Reflect Competition Bureau Policies

Featured Update Practical Law Canada Competition July 18, 2016 This Featured Update discusses the recent Online Reviews and Endorsements Guidelines issued by the International Consumer Protection and Enforcement Network (ICPEN). It includes a summary of key principles and guidelines for review administrators, traders and marketing … Read the rest of this entry »

June 2, 2016

Responding to Online Brand Attacks

Guest post by John Simpson (Shift Law) Online threats to commercial reputations are on the rise. These include “attack sites”, “gripe sites” (e.g., RipOff Report), cyber-libel via social media, domain name high-jacking, meta tag high-jacking and defamatory email campaigns. Online brand and reputation attacks are … Read the rest of this entry »

May 27, 2016

Four Year Mobile Cramming Case Ends With $11 Million Bell, Trade Association Settlements

Earlier today, the Competition Bureau (Bureau) announced two final settlements in its four-year year litigation against Canada’s major telecoms and the Canadian Wireless Telecommunications Association (CWTA). See: Bell customers to receive up to $11.82 million as part of Competition Bureau agreement. In making the announcement, … Read the rest of this entry »

January 2, 2016

Record $7.3 Million Settlement in Mobile Cramming Case: Cautionary Tale for Partnering with Affiliates?

On December 30, 2015, Telus agreed to a $7.3 million settlement with the Competition Bureau (“Bureau”) as part of the Bureau’s ongoing case against major Canadian telecoms for allegedly misleading advertisements for premium text messages in pop-up ads, apps and in social media. See: Telus … Read the rest of this entry »

June 13, 2015

Guest Post: U.S. FTC Updates FAQs on Endorsements and Testimonials in Social Media

Major enforcement agencies, notably in the United States (U.S. FTC) and Canada (Competition Bureau have been increasingly focusing on misleading online testimonials and disclaimers. In this respect, earlier this week Canada’s Competition Bureau launched a new advertising law publication with the first issue focusing on … Read the rest of this entry »

June 11, 2015

Competition Bureau Highlights Priorities, Compliance Guidelines in New Advertising Publication

The Canadian Competition Bureau has been increasing its advocacy, outreach and compliance efforts since the (relatively) new Commissioner of Competition (John Pecman) took office. As part of this effort, it appears to be focusing on introducing more new media (and also an increasing range) of … Read the rest of this entry »

June 7, 2015

Canadian Contest Law: Key Questions to Ask if Running a Contest in Canada

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »