Category Archives: Targeted Advertising

January 23, 2014

Canada’s New Anti-Spam Law (CASL): Federal Enforcement Agencies Work Out Enforcement For New Law

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

January 15, 2014

Apple Settles With U.S. FTC in Kids’ In-App Disclosure Case – Highlights Importance of Upfront Disclosure of Charges & Key Terms

Earlier today, the U.S. Federal Trade Commission (FTC) announced that Apple Inc. had agreed to refund consumers USD $32.5 million, under a proposed consent order, in relation to alleged failures to adequately disclose kids’ mobile app charges. More specifically, the case involved FTC allegations that … Read the rest of this entry »

January 6, 2014

Updated Overview of Canada’s New Anti-Spam Legislation (CASL)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

December 20, 2013

Canadian CRTC issues New FAQs & Compliance Guidance for Impending Anti-spam Legislation (CASL)

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

December 5, 2013

Competition Bureau Announces First New Advocacy Initiative: Self-regulated Professions (Pharmacist Inducements in Alberta): Patient Care v. Competitive Markets

On September 10th, the Canadian Competition Bureau announced a public consultation for suggestions where it should intervene in regulated markets (i.e., where the Bureau does not have direct enforcement powers given the existence of legislation or regulations sanctioning conduct that would otherwise violate the Competition … Read the rest of this entry »

December 4, 2013

Canada Announces Coming Into Force of Federal Anti-spam Law: New Obligations & Insight Into the New Law

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

December 3, 2013

New Publications: Canadian ASC Issues New Consumer Advertising Report

Canada’s national not-for-profit advertising self-regulatory body Advertising Standards Canada (ASC) has released a new report on Canadian consumers’ views on advertising, entitled 2013 Consumer Perspectives on Advertising. Top of the list of advertising annoyances for Canadian consumers?: misleading advertising (significantly more than other issues, such … Read the rest of this entry »

November 22, 2013

New Canadian Contest Rules & Forms – Facebook “Like” Contests

Contests continue to be a popular and engaging way to promote brands, events, product launches and other things.  Whether random draw contest, consumer generated promotion or other type, promotional contests are great for buzz, traffic and attention. Based on continued demand I’m pleased to offer … Read the rest of this entry »