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Category Archives: Targeted Advertising
Telemarketing: CRTC Calls For Public Comments on Do Not Call List and Auto-Dialing Rules
Getting a sales call right when you’re eating dinner can be annoying. On the other hand, like (in my view very valid) criticism of the pending anti-spam law, are telemarketing calls so troublesome that small and medium size companies should face yet more regulation? The … Read the rest of this entry »
U.S. FTC best practices for mobile advertisers and app developers – more U.S. activity and parallels Canadian enforcement priorities
Competition/antitrust enforcement agencies in both the U.S. and Canada have been increasing their focus on new media advertising/marketing practices, notably in the mobile space. In Canada, recent cases and initiatives include the ongoing challenge by the Competition Bureau of Bell/Rogers/Telus for allegedly misleading premium text … Read the rest of this entry »
Fraud: Competition Bureau Announces Top 2 “2 Good 2 B True Day” Scams: Highlights False Online Testimonials & Mobile “Subscription Traps”
Earlier today, as part of its Fraud Prevention Month efforts in March, the Competition Bureau announced its Top 2 on “2 Good 2 B True Day” scams: false online testimonials; and mobile “subscription traps”. With respect to false testimonials, the Bureau highlighted concerns with testimonials … Read the rest of this entry »
New Contest Rules Product – Canadian Contest Forms and Precedents to Run Random Draw and Skill Contests in Canada
In addition to our contest law services, we offer Canadian contest forms and precedents for sale, including for random draw and skill contests in Canada. These Canadian contest forms are intended to bridge the gap between legal advice and forms on the web, which may … Read the rest of this entry »
We’re Planning to Run a Promotional Contest in Canada – But What’s the Deal with Skill-testing Questions?
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Social Media & Contests: A Few Key Points for Running Contests Using Facebook and Twitter
CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include precedents for random draw contests (i.e., where … Read the rest of this entry »
Competition Bureau & Canadian Consumer Protection Agencies Publish Top Ten Scams 2013 List
For anyone following the unusual, to say the least, story of Manti Te’o and apparent online romance fraud played on him, this may be of interest. The Competition Bureau, together with a number of other Canadian consumer protection agencies including Consumer Protection BC, the Better … Read the rest of this entry »
Canada’s New Anti-spam Legislation – What Should Be Done With It? Can It.
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
