Category Archives: Targeted Advertising

December 31, 2011

Advertising Update: Canadian Advertising & Marketing Law – A Year in Review

The past year has been a busy and eventful one for Canadian advertising and marketing law.  Recent developments since 2010 span most key areas including the application of the “general misleading advertising” provisions of the Competition Act, the use of disclaimers, social media, e-mail marketing, … Read the rest of this entry »

December 16, 2011

Advertising Update: Federal Government to Introduce Advertising Regulations for Airlines

The Conservative Government has announced that airlines in Canada will be required to disclose the full price of airline fares by the end of 2012 (including airport taxes and additional charges) (see: Airlines forced to advertise true cost of flights, including taxes, by Christmas 2012). … Read the rest of this entry »

December 8, 2011

Conferences: Not-For-Profit Seminar: Marketing Online Successfully – Canadian Marketing Association

The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable with and proficient at Internet … Read the rest of this entry »

December 6, 2011

Privacy Law Update: Commissioner Issues New Online Behavioural Advertising (Tracking) Guidelines

On December 6, 2011, the federal Privacy Commissioner Jennifer Stoddart issued new online tracking guidelines for advertisers which, among other things, restrict the tracking of children and tracking technologies people can’t opt out of (i.e., turn off). In making the announcement, which were part of … Read the rest of this entry »