Category Archives: Targeted Advertising

September 1, 2022

“No Purchase Required” (Equal Dignity) Entry Requirements Under Canadian Contest/Sweepstakes Law

A Canadian promotional contest/sweepstakes law question we commonly receive from our clients is how the “no purchase required” entry option works for Canadian contests/sweepstakes. The starting point to understand the requirement for most, but not all, contests/sweepstakes in Canada to include a no purchase required … Read the rest of this entry »

August 26, 2022

Common CASL (Canadian Anti-spam Law) Compliance Errors: Sharing Distribution Lists with Third Parties Without Consent

Canada’s federal anti-spam legislation (CASL) came into force in 2014. Since then, electronic marketers and their advisors have been working to comply with what is still a complex law with some outstanding uncertainties in key areas. In providing CASL advice to clients since CASL came into … Read the rest of this entry »

August 15, 2022

CASL Compliance Checklists: Sender Identification Information and Unsubscribe Mechanisms

We offer CASL (Canadian anti-spam law) legal advice, including how to comply with its express and implied consent, sender identification and unsubscribe mechanism requirements. We also help clients with CASL compliance, due diligence, structuring and maintaining distribution lists and CASL compliance programs. In addition to … Read the rest of this entry »

July 27, 2022

Deceptive Marketing-Related Developments Under the Competition Act

Practical Law Canada Competition, of which I am Lawyer Editor, published a new Legal Update that discusses recent Canadian deceptive marketing related developments under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The Update includes a discussion of the recent deceptive marketing related amendments … Read the rest of this entry »

July 26, 2022

Common CASL (Canadian Spam Law) Compliance Errors: Combining Electronic Marketing Without Consent with a Contest or Other Promotion

Canada’s federal anti-spam legislation (CASL) came into force in 2014. Since then, electronic marketers and their advisors have been working to comply with what is still a complex law with some outstanding uncertainties in key areas. In providing CASL related legal advice to clients since CASL … Read the rest of this entry »

July 15, 2022

CASL Compliance Checklists: Express Consent Requests and Consent for Third Parties

We offer CASL (Canadian anti-spam law) legal advice, including how to comply with its express and implied consent, sender identification and unsubscribe mechanism requirements. We also help clients with CASL compliance, due diligence, structuring and maintaining distribution lists and CASL compliance programs. In addition to … Read the rest of this entry »

May 26, 2022

Common CASL (Canadian Spam Law) Compliance Errors: Non-compliant Consent Requests for Unidentified Third Parties

Canada’s federal anti-spam legislation (CASL) came into force in 2014. Since then, electronic marketers and their advisors have been working to comply with what remains a complex law with uncertainties in a number of key areas. In providing CASL related legal advice to clients since CASL … Read the rest of this entry »

May 17, 2022

Retail Council of Canada (RCC) CASL Compliance Presentation: CASL Still Matters: Common Compliance Errors

We are pleased to be presenting a CASL (Canadian anti-spam law) compliance program for the Retail Council of Canada and its members on May 19, 2022. Presentation Overview In Canada, commercial electronic messages (CEMs), including e-marketing through text messages, e-mails and some social media, are … Read the rest of this entry »