Category Archives: Targeted Advertising

November 15, 2021

Canadian Skill Contest Precedent

Do you need a precedent to run a skill-based contest/promotion in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Canadian Skill Contest Package. Our Canadian skill contest forms package includes short rules, long rules, entry form and a winner … Read the rest of this entry »

November 7, 2021

Influencer, Co-Sponsor and List Sharing Agreements For Canadian Promotions and Marketing

Over the past few years, we have seen an increased number of our clients (both brands and agencies) participate in contests and other type of promotions in which a third party is responsible for most of the marketing and administration. Some examples include franchisors engaging … Read the rest of this entry »

November 5, 2021

CASL Checklists & Precedents: Sender Identification Information & Unsubscribe Mechanism

Do you need checklists and precedents to help your company or organization comply with the sender identification and unsubscribe requirements of Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with … Read the rest of this entry »

October 15, 2021

Short Rules (Mini-Rules) Canadian Contest Law Precedent

Do you need a precedent for short rules (i.e., “mini-rules”) for running a random draw contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Short Rules (Random Draw Contest) precedent. This Canadian contest forms package includes short rules … Read the rest of this entry »

October 5, 2021

Canadian Anti-Spam Law (CASL): Common Consent Request Related Errors

Canada’s federal anti-spam legislation (CASL), which is one of the strictest anti-spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. While CASL was enacted more than seven years ago, there remain several common misperceptions relating … Read the rest of this entry »

October 5, 2021

CASL Checklists & Precedents: Common Business-Related Exemptions & Implied Consent

Do you need checklists and precedents to help your company or organization comply with some of the common business-related exemptions and categories of implied consent under Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of … Read the rest of this entry »

October 1, 2021

New Precedent: Facebook and Instagram Language for Canadian Contests

Is your company or brand planning to run a contest in Canada and needs template language to comply with Facebook’s and Instagram’s Promotion Guidelines? Our firm has developed a new Canadian contest law precedent to help: Facebook and Instagram Language For Canadian Contests. Many social … Read the rest of this entry »

September 21, 2021

Common Misperceptions Between Implied Consent and Exemptions Under CASL (Canadian Anti-Spam Law)

Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. CEMs are defined broadly as electronic messages with a purpose to encourage participation in a … Read the rest of this entry »