Category Archives: Targeted Advertising

September 15, 2021

Short Rules (Mini-Rules) Canadian Skill Contest Law Precedent

Do you need a precedent for short rules (i.e., “mini-rules”) for running a skill-based contest/sweepstakes in Canada? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including our Short Rules (Skill Contest) precedent. This Canadian contest forms package includes short rules (i.e., point-of-purchase … Read the rest of this entry »

September 5, 2021

CASL Checklist & Precedents: Documenting Consent & Scrubbing Mailing Lists

Do you need checklists and precedents to help your company or organization comply with the documenting consent and scrubbing e-mail distribution list requirements under Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and … Read the rest of this entry »

August 5, 2021

CASL Precedents: CASL Corporate Compliance Program

Do you need corporate compliance program to help your company or organization comply with Canada’s federal anti-spam legislation (CASL)? Our firm offers many types of precedents/forms to help companies, associations, other types of organizations and individuals comply with CASL, including our CASL Corporate Compliance Program … Read the rest of this entry »

July 15, 2021

Long Contest Rules Precedent for Canadian Skill-Based/Judged Contests

Do you need a precedent for long (i.e., full) contest rules to run a skill-based or judged contest in Canada (e.g., an essay, photo or other skill contest)? Our firm offers many types of precedents/forms to operate Canadian contests/sweepstakes, including a Long Rules (Skill Contest) … Read the rest of this entry »

July 7, 2021

New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing

The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos.  In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »

March 30, 2021

Canadian CRTC Imposes Record $75,000 Penalty on Individual in CASL (Anti-Spam Law) Consent Case

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »

March 22, 2021

The Competition Bureau’s 2021 Fraud Prevention Month Priorities

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, … Read the rest of this entry »

March 15, 2021

Canadian Skill Trip (Destination) Contest Rules Precedent

Are you planning to run a trip/destination contest/sweepstakes in Canada (i.e., destination marketing contest) and select winners based on some type of skill, such as a photo, essay or other competition? Trip/destination contests are a very popular way for local and international governments to promote … Read the rest of this entry »