Globe Law and Business recently published a new international advertising law text entitled: International Advertising Law.
Given that I work a lot in the Canadian advertising and marketing law areas, as well as the relative dearth of advertising and marketing law texts generally (both in Canada and internationally), I thought this book was a welcome addition to the field.
It includes, among other things, a survey of the advertising laws in leading jurisdictions including Australia, Canada, China, the United Kingdom and United States, among a number of other key and emerging jurisdictions.
I was very pleasantly surprised to see the box in my mail slot when it arrived, given that it came from London for me to have a look over – this book’s publishers were kind enough to reach out to me to ask me to have a look and, if I thought fit, post it on my sites. I thought this looks like a very useful text indeed and I look forward to dipping into it when I have queries in the different countries – and perhaps also reaching out to the various advertising law experts who took the time to contribute.
In any event, until I have an opportunity to review and use this new book in more detail, the following is an overview from Globe Law and Business:
“Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonize relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.
International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).
Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book will serve as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.”
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I am a Toronto competition/antitrust lawyer and advertising/marketing lawyer who helps clients in Toronto, Canada and the US practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
My Canadian advertising/marketing law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the federal Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. I also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
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