New Canadian Contest/Sweepstakes Law Precedents, Forms and Checklists 2021

Are you planning to run a promotional contest/sweepstakes in Canada?

In Fall 2021, our firm released all new and revised contest precedent packages and individual precedents for operating contests in Canada, excluding Quebec. Our contest precedents/forms can be modified with ease for future use and have been used by many of our local, national and international clients across different industries.

We offer a range of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents/forms for running common types of contests in Canada).  These include legal precedents for random draw contests (i.e., where winners are chosen at random by draw), skill contests (e.g., essay, photo or other types of contests or promotions where entrants must submit content that is judged to enter or to obtain additional entries), trip contests (e.g., where the winner and, if applicable, companion win a destination vacation by the contest/sweepstake sponsor), and more.

Also available are individual Canadian contest/sweepstakes precedents, including short rules (i.e., “mini-rules” for point-of-purchase marketing), contest packages for particular types of promotions (e.g., Facebook “like” contests and trip contests), a Canadian contest checklist and winner releases.

All contest packages include long rules (i.e., full terms and conditions), short rules (or mini-rules), an entry form and a winner release form (to release the sponsor from liability) for operating either a skill-based contest or random draw contest in Canada.

The full list of contest precedents and forms in Fall 2021 include:

Canadian Random Draw Contest Package
Canadian Skill Contest Package
Short Rules (Random Draw Contest)
Short Rules (Skill Contest)
Long Rules (Random Draw Contest)
Long Rules (Skill Contest)
Winner Release Form
Canadian Contest Checklist
Trip Contest: Random Draw Contest Package
Trip Contest: Skill Contest Package

For more information or to buy contest law precedents and forms, see: Canadian Contest Precedents.

For more information about running promotional contests in Canada, see: Contests, Contests & CASL, Contest/Sweepstakes FAQs, Contest Tips and Contests & Social Media.

*****************

KEY LEGAL TIPS FOR RUNNING
A PROMOTIONAL CONTEST IN CANADA

The following are some key legal tips for operating a successful and legal contest in Canada:

CRIMINAL CODE

Avoid the illegal lottery offences of the Criminal Code (e.g., include a bona fide “no purchase necessary” entry option and skill element, such as a time-limited, multiple-step mathematical question for potential winners as a condition of awarding prizes).

SHORT RULES (MINI RULES)

Include short rules / mini rules with all of the required Competition Act disclosure requirements for point-of-purchase materials (e.g., print and in-store marketing, social media and Internet sites, packaging and labeling, television and radio spots, etc.).

For more information, see: Canadian Contest Law Forms/Precedents.

LONG RULES (OFFICIAL RULES)

Ensure that precise long rules (i.e., the official contest rules) are included that reflect the details of the contest, anticipate potential contingencies (e.g., technical problems) and set out the terms of the contest as clearly as possible – for example, eligibility requirements, how to enter, prize descriptions, number and value of prizes, draws and award of prizes, odds of winning and indemnifying and releasing the contest sponsor and any co-sponsors or prize sponsors.

Contests are contracts, and so they should be as accurate, clear and precise as possible in the event issues arise.

For more information, see: Canadian Contest Law Forms/Precedents.

WINNER RELEASE FORMS

Consider using winner release forms for contest winners.

While not required by law in Canada, winner release forms are almost always used by contest sponsors to have winners confirm that they have complied with all contest rules and release the sponsor from legal liability. Signing and returning winner releases is also commonly included in contest rules as a condition of awarding a prize.

Winner release forms are particularly important for contests in which there may be higher risk (e.g., where the contest involves high value prizes or a trip prize).

For trip contests, sponsors are generally advised to use winner releases for both winners and any travel companions (and guardian releases for any minor companions).

For more information, see: Canadian Contest Law Forms/Precedents.

FALSE OR MISLEADING ADVERTISING

Ensure that advertising and marketing materials are not false or misleading (i.e., comply with the general civil and criminal misleading advertising sections of the Competition Act, under sections 74.01 and 52).

In this regard, contests in Canada must comply not only with stand-alone contest provisions of the Competition Act (under section 74.06) but also with the general misleading advertising sections of the Competition Act.

It is particularly important to ensure that the marketing materials also match the contest rules and that all material aspects of the contest (e.g., number and type of prizes, prize values, how to enter and win and any conditions/limitations) are accurately described in the short rules, long rules and marketing materials.

CANADIAN FEDERAL ANTI-SPAM LAW (CASL)

Comply with Canada’s federal anti-spam legislation (CASL).

CASL is often relevant when running contests in Canada, including if electronic distribution lists will be used to market the contest, the contest will include the collection of e-mails for marketing unrelated to administration of the contest, if entrants’ e-mail addresses will be shared with third parties (e.g., related entities or affiliate marketers) or entrants are either required or incentivized (e.g., through additional entries) to “share” the contest with friends or family.

Given the potentially severe penalties for violating CASL, which include AMPs of up to CDN $10 million, it is very important for contest sponsors to ensure that they comply with CASL for any electronic marketing related to promotional contests open to Canadians.

For more information about contests and CASL, see: Contests and CASL and CASL Compliance Errors.

********************

CASL Compliance Checklists and Precedents: For information about the CASL compliance checklists and precedents we offer, see: CASL Compliance Checklists and Precedents.

********************

INTELLECTUAL PROPERTY CONSENTS

Consider whether consents are needed (and if necessary obtained) to reproduce third-party intellectual property – for example, trade-marks, logos, etc. – or to transfer ownership in contest materials – for example, where contestants create original material as part of the contest.

Contest rules in Canada commonly include rights (e.g., a licence) for the sponsor to use information and content contributed by entrants and if entrants will be contributing original content (e.g., photographs, essays, etc.) it is also a good practice for sponsors to include guidelines relating to their rights to use (or reject) any entrant contributed content.

For more information, see: Guidelines for Consumer Generated Content Contests.

U.S. LEGAL ADVICE IF OPEN IN THE U.S.

Obtain U.S. legal advice if the contest will be open to U.S. residents or limit the contest to only Canadian residents.

SOCIAL MEDIA PLATFORM RULES

Comply with social media sites’ terms of use if using social media to promote or host a contest (e.g., Facebook’s Promotions Rules).

Also ensure that appropriate disclosures are made in all social media marketing (i.e., include short rules).

For more information, see: Contests and Social Media.

OTHER COMPETITION LAW
AND ADVERTISING LAW RULES

Consider whether other competition or advertising law rules may apply to a contest. For example, in addition to the stand-alone contest provision (section 74.06), the Competition Act also contains provisions governing deceptive prize notices, general misleading advertising (sections 52 and 74.01) and telemarketing that involves prizes.