Does your business send commercial electronic messages (CEMs) to existing or prospective customers or other parties?
Our firm has developed and published a selection of new checklists and precedents, including a detailed CASL Corporate Compliance Program, for sending CEMs in Canada and mitigating risk under Canada’s federal anti-spam legislation (CASL).
Our CASL checklists and precedents can be easily implemented and provide an excellent source of legal information (e.g., overviews and checklists) and templates to comply with the consent (both express and implied), identification and unsubscribe requirements of CASL. Also included are checklists and precedents/forms to help senders comply with commonly relied upon CASL exemptions (e.g., the business-to-business exemption) and document consent.
We regularly act for clients of all sizes in many sectors, including companies and brands, trade and professional associations and advertising agencies and communications firms, to reduce CASL risk through practical advice, including checklists and precedents to both comply with the legislation and to document consent.
Our CASL checklists and precedents include draft language and templates for requesting express consent directly or on behalf of an identified third party (or parties), checklists and precedents to meet the most commonly relied upon categories of implied consent (e.g., existing business relationship, business card and conspicuous publication categories of implied consent) and CASL exemption requirements (e.g., the business-to-business exemption).
Our precedent CASL Corporate Compliance Program includes a ready-to-adapt compliance policy, compliance program, compliance guidelines, personnel certification letter and templates to document several common types of consent and exemptions.
The following is a list of our newly published CASL checklists and precedents: (i) Checklists & Precedents: Express Consent Requests & Consent For Third Parties; (ii) Checklists & Precedents: Sender Identification Information & Unsubscribe Mechanism; (iii) Checklists & Precedents: Common Business Related Exemptions & Implied Consent; (iv) Checklist & Precedents: Documenting Consent & Scrubbing Mailing Lists; and (v) CASL Corporate Compliance Program.
For more information or to buy our CASL checklists, precedents or compliance program, see: Anti-Spam (CASL) Precedents/Forms.
For more information about CASL, see: Anti-Spam (CASL), Anti-Spam (CASL) FAQs and Anti-Spam Compliance Errors.
If you need legal advice relating to CASL compliance, give us a call: contact.
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SERVICES AND CONTACT
I am a Toronto competition/antitrust lawyer and advertising/marketing lawyer who helps clients in Toronto, Canada and the US practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
My Canadian advertising/marketing law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the federal Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. I also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
For more information about my services, see: services
To contact me about a potential legal matter, see: contact
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