We are pleased to be presenting a CASL (Canadian anti-spam law) compliance program for the Retail Council of Canada and its members on May 19, 2022.
Presentation Overview
In Canada, commercial electronic messages (CEMs), including e-marketing through text messages, e-mails and some social media, are governed by Canada’s federal anti-spam legislation (CASL). While CEMs are often used for a variety of legitimate business purposes, including customer support and e-marketing, failing to comply with CASL can carry significant risks and penalties for companies, associations and other types of organizations.
Since CASL came into force in 2014, we have regularly helped clients comply with CASL and avoid making common types of CASL compliance errors. Also, the CRTC, which is primarily responsible for the administration and enforcement of CASL, has consistently enforced CASL since it came into force, with significant penalties imposed against both companies and individuals. Regular issues that arise relate to core CASL requirements (e.g., consent, meeting the elements of the different types of implied consent and an unsubscribe mechanism).
It remains important for marketers to not only understand the core requirements of CASL, but also how to avoid violations in relation to specific types of marketing (e.g., friends and family promotions, marketing involving partners or affiliates and B2B marketing).
This interactive presentation will provide a brief overview of CASL, including its application, enforcement and penalties. The focus of the presentation will be specific types of CASL compliance errors we regularly see and how to avoid them, including in relation to consent requests, requesting consent for third party senders, using third party lists and directories, B2B marketing and friends and family type promotions.
More Information & Registration
For more information and to register for this online interactive presentation see: CASL Still Matters: Common Compliance Errors.
For more information about our firm, visit our website: Competitionlawyer.ca
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SERVICES AND CONTACT
We are a Toronto based Canadian competition law and advertising law firm who helps clients in Toronto, Canada and the United States practically navigate Canada’s advertising and marketing laws and offers Canadian advertising/marketing law services in relation to print, online, new media, social media and e-mail marketing.
Our Canadian advertising/marketing law services include advice in relation to: anti-spam legislation (CASL); Competition Bureau complaints; the general misleading advertising provisions of the federal Competition Act; Internet, new media and social media advertising and marketing; promotional contests (sweepstakes); and sales and promotions. I also provide advice relating to specific types of advertising issues, including performance claims, testimonials, disclaimers, drip pricing, astroturfing and native advertising.
For more information about our services see: services
To contact us about a potential legal matter see: contact
