Complying with Canadian advertising laws can be challenging for brands and agencies. Advertising in Canada is highly regulated.
Some of the potential challenges include consistent enforcement by the Competition Bureau, CRTC and other enforcement agencies, increased regulatory and enforcement focus on digital advertising (e.g., influencer marketing, online price claims and drip-pricing, online disclaimers and disclosures and Canada’s anti-spam legislation, CASL) and adapting advertising and marketing campaigns to new technology, platforms and social media.
We help clients practically navigate Canada’s advertising and marketing laws offering Canadian advertising law services in relation to print, online, new media, social media and e-mail and electronic marketing.
OUR CANADIAN ADVERTISING AND MARKETING
LAW SERVICES
Our Canadian advertising and marketing law services include legal advice in relation to the general civil and criminal misleading advertising provisions of the Canada’s federal Competition Act, competition law compliance programs, anti-spam law (CASL), filing and responding to Competition Bureau complaints and investigations, seeking Competition Bureau advisory opinions, Internet, new media and social media advertising and marketing, provincial consumer protection legislation, packaging and labeling laws, promotional contests/sweepstakes and sales and other promotions.
We also provide advice in relation to specific types of advertising and marketing issues, including co-sponsor, influencer and list sharing agreements, disclaimers, drip pricing, native advertising and astroturfing, ordinary selling price and sale claims, product performance claims and testimonials and endorsements (e.g., influencer marketing).
For more information about the advertising and marketing law services that we offer please see: Anti-Spam Law (CASL), Compliance, Internet & New Media and Promotional Contests. For more information about our competition law services, see: Competition Law Services.
REPRESENTATIVE WORK
Some representative examples of our Canadian advertising law work includes competition law compliance programs, CASL compliance programs, advertising and marketing law opinions and advice, advice for electronic and social media marketing, reviewing draft marketing for Canadian advertising law compliance, submissions to the Competition Bureau, filing Competition Bureau complaints, applications for Competition Bureau advisory opinions (i.e., written opinions), contest/sweepstakes law advice, drafting contest law rules, forms and related agreements (e.g., co-sponsor, influencer and contest indemnity agreements), guidelines and checklists for advertising and marketing (e.g., to comply with CASL and the Competition Act), acting as Lawyer Editor for Practical Law Canada Competition, including advertising and marketing law precedents and checklists, a national competition law compliance course for organized real estate (Competition Law and REALTORS: What You Say and Do Matters), subject matter expert for a national online competition law compliance course for Canadian REALTORS and subject matter expert and author for the advertising law section of the Canadian Memorial Chiropractic College’s course Ethics in Clinical Practice and Advertising.
CANADIAN ADVERTISING AND MARKETING LAW
LEGAL PRECEDENTS, FORMS AND CHECKLISTS
In addition to our legal services, we also offer a range of Canadian advertising and marketing law related precedents, forms and checklists for Canadian contests/sweepstakes and to help companies comply with Canadian federal anti-spam law (CASL).
For more information, see: Canadian Contest Forms and Anti-Spam Law (CASL) Precedents/Forms.
