Overviews
- Advertising Law Terms
- Advertising Law
- Advisory Opinions
- Bureau Enforcement
- CASL (Anti-spam Law)
- CASL Compliance
- CASL Compliance Errors
- CASL Compliance Tips
- CASL FAQs – I
- CASL FAQs – II
- CASL Law Terms – A-M
- CASL Law Terms – N-Z
- CASL Precedents
- Competition Act Amendments
- Competition Bureau Complaints
- Competition Law
- Competition Law Terms
- Complaints
- Compliance
- Contests
- Contests and CASL
- Contests and Quebec
- Contest Forms/Precedents – I
- Contest Forms/Precedents – II
- Contest Law FAQs
- Contest Law Terms – A-C
- Contest Law Terms – D-H
- Contest Law Terms – I-M
- Contest Law Terms – N-S
- Contest Law Terms – T-Z
- Contests and Social Media
- Contest Law Tips
- Deceptive Prize Notices
- Disclaimers
- Drip Pricing
- General Impression Test
- Green Claims
- Influencer/Co-Sponsor Agreements
- Influencer Marketing
- Internet Advertising
- Made in Canada Claims
- MAP Policies
- Market Studies
- Misleading Advertising
- Misleading Advertising FAQs
- OSP Claims/Sales
- Packaging and Labelling
- Performance Claims
- Price Claims
- Quotes
- Rebates
- Regulated Conduct Defence
- Reprisal Actions
- Scarcity Cues
- Testimonials and Endorsements
- Trip/Destination Contests
- Contact
- Terms of Use
Categories
Archives
Tag Archives: advertising law
Significant Proposed Deceptive Marketing Law Amendments to the Competition Act Under Bill C-59
RECENT AND PROPOSED COMPETITION ACT AMENDMENTS (BILLS C-56 AND C-59) On December 15, 2023, Bill C-56 (An Act to amend the Excise Tax Act and the Competition Act), which introduced the first of two new significant rounds of amendments to the federal Competition Act, largely came into force. … Read the rest of this entry »
Dufresne Group Settles Ordinary Selling Price (OSP) and Urgency Cue Marketing Case with Competition Bureau For $3.25 Million
On September 27, 2023, the Canadian Competition Bureau (Bureau) announced that the Dufresne Group Inc. (TDG) (Dufresne Group), based in Manitoba, had agreed to settle an ordinary selling price (OSP) and urgency cue marketing related case for CDN $3.25 million (see: Competition Bureau, News Release, … Read the rest of this entry »
Competition Commissioner Argues Key Canadian Markets Are Highly Concentrated and Again Advocates for Stage II Competition Act Amendments
On May 2, 2023, Canada’s Globe and Mail published an opinion by Canada’s Commissioner of Competition (Commissioner), Matthew Boswell, arguing that key Canadian consumer markets are highly concentrated and urging for another new round of Competition Act reform. In this regard, in general, the Commissioner … Read the rest of this entry »
New Competition Bureau Guidance on Drip Pricing Advertising Claims
On April 17, 2023 the Competition Bureau (Bureau) published a new edition of its Deceptive Marketing Practices Digest (Volume 6) (Marketing Digest). The Bureau’s new Marketing Digest discusses three Canadian advertising/marketing related topics: the use of scarcity cues (i.e., claims that an offering has limited availability), … Read the rest of this entry »
“No Purchase Required” (Equal Dignity) Entry Requirements Under Canadian Contest/Sweepstakes Law
A Canadian promotional contest/sweepstakes law question we commonly receive from our clients is how the “no purchase required” entry option works for Canadian contests/sweepstakes. The starting point to understand the requirement for most, but not all, contests/sweepstakes in Canada to include a no purchase required … Read the rest of this entry »
Canadian Competition Act Amendments (2022): New Drip Pricing Advertising/Marketing Prohibitions
On June 23, 2022, Bill C-19 (the Budget Implementation Act, 2022, No.1) received royal assent, introducing sweeping amendments to Canada’s federal Competition Act. These amendments include significant increases to the civil and criminal penalties under the Competition Act, new wage fixing and no poach conspiracy offences and … Read the rest of this entry »
Competition Bureau Obtains Court Order In NuvoCare Weight Loss Claims Investigation
On January 5, 2022, the Competition Bureau (Bureau) obtained a Federal Court production order to advance its ongoing investigation into weight loss performance claims made by NuvoCare Health Sciences Inc. (NuvoCare) relating to its WeightOFF Max!, Forskolin+ and Forskolin Nx natural health products. This follows … Read the rest of this entry »
Canadian Federal and Ontario Cannabis Advertising Laws and Rules: An Overview
We have been receiving an increasing number of inquiries relating to Canadian laws, regulations and regulatory guidelines for cannabis marketing and advertising. As such, we provided an overview of key advertising and marketing related requirements under the federal Cannabis Act and Ontario laws and rules … Read the rest of this entry »