Tag Archives: advertising law

November 7, 2021

Influencer, Co-Sponsor and List Sharing Agreements For Canadian Promotions and Marketing

Over the past few years, we have seen an increased number of our clients (both brands and agencies) participate in contests and other type of promotions in which a third party is responsible for most of the marketing and administration. Some examples include franchisors engaging … Read the rest of this entry »

August 21, 2020

Running a Friends-and-Family Promotion in Canada? Cruel, Cryptic CASL Strikes Again

During the COVID-19 epidemic, one marketing development that I have noticed is an increased effort to promote destination marketing, including through promotional contests.  In this regard, I have acted for several countries assisting them with their destination marketing related promotions.  My new Canadian Lawyer column … Read the rest of this entry »

May 16, 2020

Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease

A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »

April 3, 2020

COVID-19 (Corona Virus): Canadian Competition and Advertising Law Developments

The global spread of COVID-19 has had significant impacts in most major areas of law, including Canadian competition and advertising law. Both federal and provincial governments in Canada have been introducing unprecedented new legislation and orders relating to key aspects of competition and advertising law, … Read the rest of this entry »

January 24, 2020

Digital Marketing Enforcement Is Top Competition Bureau Enforcement Priority: New Remarks

In an interesting speech on January 22, 2020 by the Deputy Commissioner of Competition, Deceptive Marketing Practices Directorate, the Competition Bureau (Bureau) outlined its current digital marketing enforcement priorities (see: Honest Advertising in the Digital Age). In general, the Deputy Commissioner’s remarks reflect an overall … Read the rest of this entry »

September 10, 2019

Should Advertising Regulators Enforce Wokeness?: Canadian Lawyer

In my new Canadian Lawyer column, I discuss two recent U.K. ASA advertising decisions with potential implications for Canada relating to “wokeness” and advertising.  Below is an excerpt with a link to my column. ***************** In an interesting development, two ads were recently banned under new … Read the rest of this entry »

February 23, 2017

Competition Bureau Enforces “Sale” Sections of Competition Act, Brings Case Against Hudson’s Bay

The Competition Bureau (Bureau) continues to enforce the sale related sections of the Competition Act. Earlier today, it announced that it will commence an application with the federal Competition Tribunal (Tribunal) in relation to the alleged deceptive marketing of sleep sets (mattresses and foundations sold … Read the rest of this entry »

June 13, 2015

Guest Post: U.S. FTC Updates FAQs on Endorsements and Testimonials in Social Media

Major enforcement agencies, notably in the United States (U.S. FTC) and Canada (Competition Bureau have been increasingly focusing on misleading online testimonials and disclaimers. In this respect, earlier this week Canada’s Competition Bureau launched a new advertising law publication with the first issue focusing on … Read the rest of this entry »