Tag Archives: advertising

Advertising Law: New Publications: Word of Mouth Marketing Association: Social Media Marketing Disclosure Guide

The U.S. Word of Mouth Marketing Association (“WOMMA”) published earlier today a new edition of its Social Media Marketing Disclosure Guide (see: The WOMMA Guide to Disclosure in Social Media Marketing). From WOMMA: “As part of WOMMA’s continuing effort to advance and advocate ethical word of mouth, WOMMA … Read the rest of this entry »

Conferences: “What In-house Counsel Need to Know About Recent Competition Law Developments” – CBA/CCCA Canadian Legal Conference (Vancouver, August 12-14, 2012)

I am pleased to be participating in the Canadian Bar Association’s upcoming CBA Canadian Legal Conference in Vancouver on a panel on August 13th: “What In-house Counsel Need to Know About Recent Competition Law Developments”.   From the Canadian Bar Association and Canadian Corporate Counsel Association … Read the rest of this entry »

Advertising Update: Is the Price Right? Increased Regulatory Scrutiny and Class Actions for Representations Involving Price

I saw this rather fine note recently by Davies Ward Phillips & Vineberg LLP (Anita Banicevic, Erika Douglas and David Stolow).  We are reprinting it with permission. Is the Price Right?  Increased Regulatory Scrutiny and Class Actions for Representations Involving Price Businesses operating in Canada should … Read the rest of this entry »

Behavioural Advertising Update: IAB Announces New Self-regulation of Behavioural Advertising

In a story reported earlier today in the Toronto Star, the Star reported an announcement by Interactive Advertising Bureau of Canada (“IAB”) Vice-President Sam Parent that online marketers will soon introduce self-regulation for behavioral advertising (see: Advertisers to Police Themselves When Targeting Online Users). According … Read the rest of this entry »

Conferences: Advertising and Marketing Law Conference – Toronto, Ontario – January 25-26 2012

The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis and practical guidance … Read the rest of this entry »