Tag Archives: asc

August 25, 2016

Canada Increases Scrutiny of Online Paid Endorsements/Testimonials

An interesting Canadian Business article on paid endorsements caught my eye earlier today. It discusses the increasing scrutiny of advertising regulators in Canada and the United States to require clear disclosures of material connections for online endorsements, including new Canadian Advertising Standards Canada (ASC) rules … Read the rest of this entry »

January 8, 2014

Advertising Standards Canada Launches “Truth in Advertising” Creative Contest

I spend a lot of time reading, advising on and blogging about misleading advertising (i.e., campaigns gone wrong) and contests.  As such, it’s refreshing to see an effort to increase truth in advertising.  In this regard, this interesting Advertising Standards Canada (ASC) contest for its … Read the rest of this entry »

December 3, 2013

New Publications: Canadian ASC Issues New Consumer Advertising Report

Canada’s national not-for-profit advertising self-regulatory body Advertising Standards Canada (ASC) has released a new report on Canadian consumers’ views on advertising, entitled 2013 Consumer Perspectives on Advertising. Top of the list of advertising annoyances for Canadian consumers?: misleading advertising (significantly more than other issues, such … Read the rest of this entry »

October 21, 2012

Advertising Events: Advertising Standards Canada (ASC): The Truth About Privacy: Canada and Beyond – November (Toronto & Montreal)

Advertising Standards Canada (ASC) will be hosting two upcoming seminars on privacy in Toronto and Montreal entitled “The Truth About Privacy: Canada and Beyond”.  According to the ASC, the seminars are based on a recent McCann study on how Canadian and worldwide consumers think about … Read the rest of this entry »