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Tag Archives: canadian advertising law
“No Purchase Required” (Equal Dignity) Entry Requirements Under Canadian Contest/Sweepstakes Law
A Canadian promotional contest/sweepstakes law question we commonly receive from our clients is how the “no purchase required” entry option works for Canadian contests/sweepstakes. The starting point to understand the requirement for most, but not all, contests/sweepstakes in Canada to include a no purchase required … Read the rest of this entry »
Canadian Competition Act Amendments (2022): New Drip Pricing Advertising/Marketing Prohibitions
On June 23, 2022, Bill C-19 (the Budget Implementation Act, 2022, No.1) received royal assent, introducing sweeping amendments to Canada’s federal Competition Act. These amendments include significant increases to the civil and criminal penalties under the Competition Act, new wage fixing and no poach conspiracy offences and … Read the rest of this entry »
Retail Council of Canada (RCC) CASL Compliance Presentation: CASL Still Matters: Common Compliance Errors
We are pleased to be presenting a CASL (Canadian anti-spam law) compliance program for the Retail Council of Canada and its members on May 19, 2022. Presentation Overview In Canada, commercial electronic messages (CEMs), including e-marketing through text messages, e-mails and some social media, are … Read the rest of this entry »
Gap Inc. Agrees to Pay $200,000 For Allegedly Violating CASL (and Canadian CASL Compliance Tips)
On December 8, 2021, the CRTC announced that global apparel retailer Gap Inc. (Gap) had agreed to a settlement to pay $200,000 for allegedly violating Canada’s federal anti-spam legislation (CASL) (see: Gap Inc. agrees to pay $200,000 for allegedly violating Canada’s anti-spam legislation). According to … Read the rest of this entry »
Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease
A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »
Product Performance Claims: Increased Risk in Making Unfounded Claims During COVID-19 Outbreak
Practical Law Canada has published a New Legal Update, which discusses product performance claims under the Competition Act and the Competition Bureau’s increased enforcement focus on performance claims that are not supported by adequate and proper testing. The Legal Update also includes an overview of the … Read the rest of this entry »
COVID-19 (Corona Virus): Canadian Competition and Advertising Law Developments
The global spread of COVID-19 has had significant impacts in most major areas of law, including Canadian competition and advertising law. Both federal and provincial governments in Canada have been introducing unprecedented new legislation and orders relating to key aspects of competition and advertising law, … Read the rest of this entry »
New Competition Bureau Deceptive Marketing Practices Digest: Priorities Include Misleading Data Privacy Claims
Practical Law Canada Competition has published a New Legal Update, which discusses the Competition Bureau’s new Deceptive Marketing Practices Digest, including the following key current Bureau advertising enforcement priorities: false or misleading data privacy claims, weight loss claims and online pricing and drip pricing. All … Read the rest of this entry »
