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Tag Archives: canadian marketing law
Destination Marketing Contests: Key Considerations as COVID-19 Travel Restrictions Ease
A marketing law trend that is recently emerging in my practice has been increased demand to work on destination marketing promotional contests (i.e., contests promoting trips, vacations and adventures to particular destinations – both in Canada and internationally). This may seem counterintuitive given the current … Read the rest of this entry »
Product Performance Claims: Increased Risk in Making Unfounded Claims During COVID-19 Outbreak
Practical Law Canada has published a New Legal Update, which discusses product performance claims under the Competition Act and the Competition Bureau’s increased enforcement focus on performance claims that are not supported by adequate and proper testing. The Legal Update also includes an overview of the … Read the rest of this entry »
Influencer Advertising: Competition Act Compliance Now a Material Concern For Brands and Agencies
Over the past several years, competition enforcement agencies have been increasing their scrutiny of false and misleading influencer marketing. The U.S. Federal Trade Commission (FTC) initially led the charge in terms of guidance and enforcement, which included its Endorsement Guides, Endorsement Guides FAQs and warning … Read the rest of this entry »
Cannabis/Marijuana Marketing in Canada: Proposed New Cannabis Act Law
Practical Law Canada Competition has published a new Legal Update, which discusses proposed new cannabis/marijuana marketing and labeling rules under the draft federal Cannabis Act. Below is an excerpt with a link to the full Update published by Practical Law Canada, Competition. ___________________ This Legal … Read the rest of this entry »
Running a Contest in Canada and Need Contest Rules (Precedents)? We Can Help
Are you planning to run a promotional contest (i.e., sweepstakes) in Canada and need contest rules and forms? We can help. We offer a variety of template contest rules and forms for running popular types of contests in Canada, excluding Quebec. These include rules and … Read the rest of this entry »
A Legal Tiptoe Through the Hot World of Influencer Advertising
My new Canadian Lawyer column discusses practical tips for brands and influencers in the expanding area of endorsements and testimonials, in light of Federal Trade Commission, Competition Bureau and industry regulator guidance. Below is an excerpt with a link to the full column. _________________ Anyone … Read the rest of this entry »
CRTC Penalizes Small Business Owner For Attempting to Promote Business – Time to Reform CASL to Allow Companies to Compete?
CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL. These include checklists and precedents for express consent requests (including … Read the rest of this entry »
