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Tag Archives: canadian marketing law
New Publications: Intellectual Property Perspectives on Marketing and Advertising
Carswell is publishing a new IP and advertising law related text entitled Intellectual Property Perspectives on Marketing and Advertising (Henry Lue). From Carswell: “There are several forms of intellectual property law that are associated with marketing and advertising law. These include patents, trade-marks, copyright and … Read the rest of this entry »
New Articles: “Non-Comparative versus Comparative Advertising of Quality”
Claude Fluet (University of Quebec) and Winand Emons (Bern University) have written a paper on comparative advertising entitled: “Non-Comparative versus Comparative Advertising on Quality”. The abstract for their paper is as follows: Two firms produce a good with a horizontal and a vertical characteristic called … Read the rest of this entry »
The Greenwashing Domino Effect
Moses & Singer LLP (New York) recently published what I thought was a rather fine comparative law article on greenwashing, entitled The Greenwashing Domino Effect, which includes a discussion of pro-active regulatory steps being taken in Canada. The Greenwashing Domino Effect – By Devika Kewalramani & … Read the rest of this entry »
Privacy Law Update: Google Announces New Privacy Policy
By William Wu (Centre for Innovation Law and Policy) Google has announced its new privacy policy, which will take effect on March 1. Google is doing away with the over 60 different existing privacy policies for its various products and replacing them with one single … Read the rest of this entry »
New Publications: ASC Issues New Code of Advertising Standards, a 2011 Consumer Research Report and its Q4 Complaints Report
Advertising Standards Canada has issued an updated version of its Canadian Code of Advertising Standards, a 2011 Consumer Report (surveying Canadian and American consumers for impressions of advertising) and its Q4 Complaints Report (see: ASC News). ____________________ SERVICES AND CONTACT I am a Toronto competition/antitrust … Read the rest of this entry »
Conferences: Marketing Online Successfully – Canadian Marketing Association
JANUARY 24 2012 – Toronto The Canadian Marketing Association will be holding a one-day seminar on January 24, 2012 on non-for-profit marketing: “Marketing Online Successfully”. From the Canadian Marketing Association: “If you’re a not-for-profit marketer who’s looking for a quick way to become more comfortable … Read the rest of this entry »
