Tag Archives: canadian marketing lawyer

October 5, 2021

Canadian Anti-Spam Law (CASL): Common Consent Request Related Errors

Canada’s federal anti-spam legislation (CASL), which is one of the strictest anti-spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. While CASL was enacted more than seven years ago, there remain several common misperceptions relating … Read the rest of this entry »

September 21, 2021

Common Misperceptions Between Implied Consent and Exemptions Under CASL (Canadian Anti-Spam Law)

Canada’s federal anti-spam legislation (CASL), which is one of the strictest spam law regimes in the world, applies to commercial electronic messages (CEMs) that encourage participation in a commercial activity. CEMs are defined broadly as electronic messages with a purpose to encourage participation in a … Read the rest of this entry »

July 28, 2021

Recent Digital Deceptive Marketing Enforcement Under the Competition Act

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses recent digital deceptive marketing enforcement by the Competition Bureau (Bureau) under the Competition Act, R.S.C. 1985, c. C-34. The Update includes key aspects of recent enforcement by … Read the rest of this entry »

July 7, 2021

New Competition Bureau Compliance Bootcamp Video: Avoiding Deceptive Marketing

The Competition Bureau (Bureau) recently began posting new Compliance Bootcamp compliance videos.  In this regard, on July 7, 2021 the Bureau posted its Avoiding Deceptive Marketing Compliance Bootcamp video. This compliance video sets out guidance to avoid engaging in deceptive marketing practices, including making false … Read the rest of this entry »

March 22, 2021

The Competition Bureau’s 2021 Fraud Prevention Month Priorities

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses the Competition Bureau’s (Bureau) 2021 Fraud Prevention Month Priorities. The Update provides an overview of civil and criminal misleading advertising enforcement under the Competition Act, R.S.C. 1985, … Read the rest of this entry »

January 25, 2021

New Competition Bureau Guidance for Performance Claims and Influencer Marketing In Canada

Practical Law Canada Competition (of which I am Lawyer Editor) has published a new Legal Update, which discusses new Competition Bureau guidance in relation to performance claims under the Competition Act, R.S.C. 1985, c. C-34 (Competition Act). The update includes a general overview of the … Read the rest of this entry »

January 1, 2020

Influencer Advertising: Competition Bureau Increases Pressure on Brands and Agencies to Comply with the Competition Act

Practical Law Canada has published a New Legal Update, which discusses the Competition Bureau’s new guidelines for influencer advertising. While the Bureau’s new guidelines largely reiterate previous guidance provided by the Bureau, its announcement also suggests increasing scrutiny on not only influencers that fail to … Read the rest of this entry »

August 18, 2019

Canadian Anti-Spam Law (CASL): Common Compliance Errors

CANADIAN CASL (ANTI-SPAM LAW) PRECEDENTS Do you need a precedent or checklist to comply with CASL (Canadian anti-spam law)? We offer Canadian anti-spam law (CASL) precedents and checklists to help electronic marketers comply with CASL.  These include checklists and precedents for express consent requests (including … Read the rest of this entry »