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Tag Archives: influencer guidelines
Influencer Advertising: Competition Act Compliance Now a Material Concern For Brands and Agencies
Over the past several years, competition enforcement agencies have been increasing their scrutiny of false and misleading influencer marketing. The U.S. Federal Trade Commission (FTC) initially led the charge in terms of guidance and enforcement, which included its Endorsement Guides, Endorsement Guides FAQs and warning … Read the rest of this entry »
