Tag Archives: marketing

May 27, 2014

Don’t Call Us, We’ll Jail You: Canadian Sentenced to 18 Months in Misleading Advertising, Telemarketing Case

Earlier today, the Competition Bureau announced that a Canadian telemarketer has been sentenced, following a guilty plea, to an 18 month prison sentence in a misleading advertising and deceptive telemarketing case.  According to the Bureau, the telemarketer was engaged in deceptive marketing of online business … Read the rest of this entry »

February 18, 2014

Bank of Canada’s Rules for Reproducing Canadian Bank Notes – Example of a Key Advertising Review Question: “Do We Own It”?

A lot of advertising law, both in Canada and other major jurisdictions, tends to revolve around two major themes: deception and ownership.  As such, when it comes to reviewing advertising for compliance in Canada, a lot of issues (or potential issues) can be identified with … Read the rest of this entry »

January 21, 2014

YouTube’s Quirky Contest Rules – Pays to Look Before You Leap (or Upload to YouTube)

CANADIAN CONTEST RULES/PRECEDENTS Do you need contest rules/precedents for a Canadian contest? We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada).  These include precedents for random draw contests (i.e., where … Read the rest of this entry »

January 3, 2014

Competition Compliance: “Competition Law: How to Stay Out of Trouble” (Canadian Corporate Counsel Association)

Earlier today, the Canadian Corporate Counsel Association (CCCA) published a new edition of its CCCA Magazine.   Included is a quite good article on competition law compliance entitled “Competition law: How to stay out of trouble” (sub-title: “How a robust antitrust compliance program can keep your … Read the rest of this entry »

December 17, 2013

U.S. FTC Settlement With Associations Shows Importance of Reviewing Codes With a Critical Competition Eye, Including Advertising Restrictions

Codes of ethics are a common and ubiquitous aspect of many trade and professional associations.  A well prepared and thought out association code can achieve a number of legitimate aims, including ensuring that members adhere to the common goals and principles of the association, reducing … Read the rest of this entry »

December 3, 2013

New Publications: Canadian ASC Issues New Consumer Advertising Report

Canada’s national not-for-profit advertising self-regulatory body Advertising Standards Canada (ASC) has released a new report on Canadian consumers’ views on advertising, entitled 2013 Consumer Perspectives on Advertising. Top of the list of advertising annoyances for Canadian consumers?: misleading advertising (significantly more than other issues, such … Read the rest of this entry »

September 27, 2013

Advertising Law Events: Competition Bureau & University of Ottawa Internet Policy Clinic Hosting E-commerce and Online Advertising Workshop

The Competition Bureau and University of Ottawa’s Samuelson-Glushko Canadian Internet Policy and Public Interest Clinic (CIPPIC) will be co-hosting a one-day workshop on October 1st to explore the areas of e-commerce and online advertising.  According to the hosts, the workshop will include panel discussions on … Read the rest of this entry »

September 16, 2013

Beware “Buy Now, Pay Later Ads”

By Daniel Workman (reprinted with permission from CreditCards.com). Many consumers are enticed when they see advertisements touting  “Pay absolutely nothing upfront” or “Don’t pay a cent for 18 months” deals.  These deferred payment options are a form of financing where consumers often get tagged with … Read the rest of this entry »