Tag Archives: marketing

August 21, 2013

Rogers Largely Wins Landmark Chatr Misleading Advertising and Performance Claims Case

Earlier today the Competition Bureau announced the fairly long-awaited decision of the Ontario Superior Court of Justice (per Marrocco J.) in the Rogers Chatr misleading advertising and performance claims case (Canada (Competition Bureau) v. Chatr Wireless Inc., 2013 ONSC 5315 (Ont. Sup. Ct.)). In announcing … Read the rest of this entry »

July 9, 2013

Competition Bureau Chases Leon’s and The Brick for Allegedly Deceptive “Buy Now, Pay Later” Promotions

Earlier today, the Competition Bureau announced that it was commencing proceedings in Ontario Superior Court against Leon’s and The Brick, two of Canada’s largest furniture and home appliance retailers, for making allegedly deceptive “Buy Now, Pay Later” promotional claims (see: Competition Bureau Takes Action Against … Read the rest of this entry »

May 16, 2013

No Free TV Down Under Apparently: Australian ACCC Settles with Cable Co. & A Few Tips for Canada

There used to be a saying that nothing in life is free.  In Australia, it seems, there are no free TVs, or at least not that many.  In a curious case posted by the Australian ACCC earlier today (or was that yesterday?), it announced that … Read the rest of this entry »

May 6, 2013

“Babies Can Read” is Back – A Curious Advertising Tale on a Monday Afternoon

Advertising can be funny sometimes, or odd, or a bit like faith or all of these.   Let me explain what I’m talking about.  A few months ago, in perhaps one of the strangest advertising law tales I’ve seen in awhile (or ever), I wrote about … Read the rest of this entry »

March 19, 2013

U.S. FTC best practices for mobile advertisers and app developers – more U.S. activity and parallels Canadian enforcement priorities

Competition/antitrust enforcement agencies in both the U.S. and Canada have been increasing their focus on new media advertising/marketing practices, notably in the mobile space. In Canada, recent cases and initiatives include the ongoing challenge by the Competition Bureau of Bell/Rogers/Telus for allegedly misleading premium text … Read the rest of this entry »

August 19, 2012

Advertising: Conferences: “Digital Day Conference 2012: The New Digital Path to Purchase”

“Emerging technologies, new platforms and evolving digital tools are changing the way audiences consume media, connect with brands and ultimately make purchase decisions. With the rise of smartphones, tablets and social media, today’s empowered consumers are seeking out information, interacting with brands and sharing their … Read the rest of this entry »

August 15, 2012

Advertising Law: New Publications: Word of Mouth Marketing Association: Social Media Marketing Disclosure Guide

The U.S. Word of Mouth Marketing Association (“WOMMA”) published earlier today a new edition of its Social Media Marketing Disclosure Guide (see: The WOMMA Guide to Disclosure in Social Media Marketing). From WOMMA: “As part of WOMMA’s continuing effort to advance and advocate ethical word of mouth, WOMMA … Read the rest of this entry »

August 10, 2012

Conferences: “What In-house Counsel Need to Know About Recent Competition Law Developments” – CBA/CCCA Canadian Legal Conference (Vancouver, August 12-14, 2012)

I am pleased to be participating in the Canadian Bar Association’s upcoming CBA Canadian Legal Conference in Vancouver on a panel on August 13th: “What In-house Counsel Need to Know About Recent Competition Law Developments”.   From the Canadian Bar Association and Canadian Corporate Counsel Association … Read the rest of this entry »