Tag Archives: marketing

February 2, 2012

Advertising Update: Is the Price Right? Increased Regulatory Scrutiny and Class Actions for Representations Involving Price

I saw this rather fine note recently by Davies Ward Phillips & Vineberg LLP (Anita Banicevic, Erika Douglas and David Stolow).  We are reprinting it with permission. Is the Price Right?  Increased Regulatory Scrutiny and Class Actions for Representations Involving Price Businesses operating in Canada should … Read the rest of this entry »

January 26, 2012

Behavioural Advertising Update: IAB Announces New Self-regulation of Behavioural Advertising

In a story reported earlier today in the Toronto Star, the Star reported an announcement by Interactive Advertising Bureau of Canada (“IAB”) Vice-President Sam Parent that online marketers will soon introduce self-regulation for behavioral advertising (see: Advertisers to Police Themselves When Targeting Online Users). According … Read the rest of this entry »

November 26, 2011

Conferences: Advertising and Marketing Law Conference – Toronto, Ontario – January 25-26 2012

The Canadian Institute will be holding an Advertising and Marketing Law Conference on Wednesday, January 25-26, 2012 at the Four Seasons Hotel, Toronto, Ontario. From the Canadian Institute: “We have obtained the highest quality speakers to present you with cutting edge analysis and practical guidance … Read the rest of this entry »