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Tag Archives: online endorsements
New Competition Bureau Guidelines for Online Reviews
On March 2, 2022, the Competition Bureau released new guidelines for consumers to recognize, reject and report false and misleading online reviews, which can violate the general civil or criminal misleading advertising provisions of the federal Competition Act (sections 74.01 and 52). Online reviews have … Read the rest of this entry »
Influencer Advertising: Competition Bureau Increases Pressure on Brands and Agencies to Comply with the Competition Act
Practical Law Canada has published a New Legal Update, which discusses the Competition Bureau’s new guidelines for influencer advertising. While the Bureau’s new guidelines largely reiterate previous guidance provided by the Bureau, its announcement also suggests increasing scrutiny on not only influencers that fail to … Read the rest of this entry »
Competition Bureau’s Annual Internet Advertising Enforcement Sweep Focuses on False or Misleading Endorsements
Earlier today, the Canadian Competition Bureau (Bureau) announced that its most recent annual Internet advertising sweep focused on false or misleading online endorsements (see: Annual Internet Sweep Focuses on Online Reviews and Endorsements). The Bureau said that this year’s annual Internet sweep was aimed at … Read the rest of this entry »
Canada Increases Scrutiny of Online Paid Endorsements/Testimonials
An interesting Canadian Business article on paid endorsements caught my eye earlier today. It discusses the increasing scrutiny of advertising regulators in Canada and the United States to require clear disclosures of material connections for online endorsements, including new Canadian Advertising Standards Canada (ASC) rules … Read the rest of this entry »
New International Online Reviews and Endorsements Guidelines Give Practical Guidance to Marketers, Reflect Competition Bureau Policies
Featured Update Practical Law Canada Competition July 18, 2016 This Featured Update discusses the recent Online Reviews and Endorsements Guidelines issued by the International Consumer Protection and Enforcement Network (ICPEN). It includes a summary of key principles and guidelines for review administrators, traders and marketing … Read the rest of this entry »
